Copywriting Masterclass

The Chartered Institute of Marketing

Training

In London and Maidenhead

£ 1,225 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

It’s easy to recognise poor copy, but sometimes harder to deliver great copy or substantiate the reasons why certain words simply ‘work’ faster or more effectively than others.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

On request

About this course

In this two day masterclass, you’ll learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more…

Everybody who’s interested in the importance of copy in brand development.

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Reviews

Subjects

  • Copywriting
  • Skills
  • Analyse
  • Critique
  • Develop copy
  • Copy productively
  • Copy techniques
  • Communications
  • Tone of voice
  • Managing copy
  • Colleagues
  • Copywriting skill

Course programme

Learning outcomes
  • How to identify your own skills and improve your own copy – quickly and easily.
  • To analyse, critique, and develop copy productively.
  • Insights about copy techniques, tone of voice; effective communications.
  • Managing copy, managing agencies, effectively helping colleagues.
  • ‘Instant’ wins – ways to improve the quality of your copy overnight.
Who should attend?
  • Copywriters or senior marketers who deal with copy regularly.
  • Anyone who needs to manage the copy-stream more effectively.
  • Teams who’d like their copy to resonate both internally and externally .

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Copywriting Masterclass

£ 1,225 + VAT

The best Publishing courses

See all

See all