Copywriting (part 1) - essential skills
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
Suitable for: Marketing and communications staff and anyone wanting a career in copywriting.
Facilities
Location
Start date
Start date
Reviews
Course programme
For marketing and communications staff and anyone wanting a career in copywriting. A hands-on session for those who write, or want to learn more about writing their own copy for display and banner ads or sales literature. Includes:
- Developing customer-orientated copy
- Getting your message across with imagination and wit, using fresh ideas
- Measuring readability
- Changing some old attitudes
- Thinking up an original way to stimulate business
- Devising copy to attract readers and viewers
- Avoiding repetition
- How good copy sells
- Learn the hidden rules to solid copy
- Winning headlines
Not for: Experienced copywriters or those interested in ad design
Copywriting (part 1) - essential skills