Copywriting (part 1) - essential skills

Short course

In London

£ 380 + VAT

Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

Suitable for: Marketing and communications staff and anyone wanting a career in copywriting.

Facilities

Location

Start date

London
See map
The Pma Centre For Media Excellence, 7a Bayham Street, Mornington Crescent,, NW1 0EY

Start date

On request

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Course programme

For marketing and communications staff and anyone wanting a career in copywriting. A hands-on session for those who write, or want to learn more about writing their own copy for display and banner ads or sales literature. Includes:

- Developing customer-orientated copy
- Getting your message across with imagination and wit, using fresh ideas
- Measuring readability
- Changing some old attitudes
- Thinking up an original way to stimulate business
- Devising copy to attract readers and viewers
- Avoiding repetition
- How good copy sells
- Learn the hidden rules to solid copy
- Winning headlines

Not for: Experienced copywriters or those interested in ad design

Copywriting (part 1) - essential skills

£ 380 + VAT