Creative Thinking for Advertising

University of the Arts London (UAL)

Course

In London

£ 399 VAT inc.

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Description

  • Type

    Course

  • Location

    London

  • Duration

    1 Day

This one day intensive course will give you an overview of how advertising creatives approach a brief from a client and the chance to develop your own ideas into a campaign.
In the first part of the session you will be given a detailed brief and instructed to develop a campaign across art direction, copywriting and digital media (videos and online banner advertising). In the second part of the session you will pitch your concepts and explain your approach to the rest of the group.

Facilities

Location

Start date

London
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Elephant and Castle

Start date

On request

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Subjects

  • Problem Solving
  • Creative Thinking
  • Approach
  • Marketing
  • Marketing Communications
  • Advertising and Marketing
  • Banner Advertising
  • Advertising
  • Communications
  • Social Media
  • Confidence Training
  • Media
  • Media Marketing

Course programme

The session is fun, challenging and enjoyable. Working individually and in small teams, you'll learn how to challenge conventional thinking and train your brain to work in new ways.

Topics Covered

  • Understanding a client brief
  • Problem solving
  • Creating content for various media
  • Creative thinking
  • Pitching your response
  • Course Outcomes
  • By the end of the course you should be able to:
  • Generate new ideas and original solutions quickly and easily
  • Evaluate and select the best ideas and solutions
  • Pitch and explain the rationale behind your concepts with confidence

Who Should Attend

This is ideal for you if you want to learn how creative teams work. You may be a marketing or communications client who commissions creative work by an agency. This course is also suitable for you if you are thinking about a career in advertising.


Level: Beginner.

You will not have any prior creative thinking and ideas generation, but will have an interest in how this happens in an advertising agency.

After you have completed this course you may be interested in learning more about advertising and marketing in Social Media Marketing or Transmedia Storytelling.

Tailor Made Training.

We also offer bespoke advertising courses for groups, individuals and businesses.

See related categories

Creative Thinking for Advertising

£ 399 VAT inc.

The best Creative Advertising courses

See all

See all