Professional copywriting

Short course

In London

£ 395 + VAT

Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

The words you use to promote your business, product or service can have a real impact on prospective customers. In this one-day course, you'll learn about the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience. Bring examples of your own work along to the session and have them critiqued by a former advertising.

Facilities

Location

Start date

London
See map
2 Exmoor Street, W10 6BD

Start date

On request

About this course

You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

Overview
The words you use to promote your business, product or service can have a real impact on prospective customers. In this one-day course, you'll learn about the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience. Bring examples of your own work along to the session and have them critiqued by a former advertising creative director. You can then work alongside other delegates on exercises designed to improve your copy.

Prerequisites
You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.

Course Content Understanding your audience
  • Identifying target audiences and their aspirations
  • Tailoring content and style to different groups
Creating a clear sense of corporate identity
  • Distinctive tones of voice
  • Developing a brand story
Writing effective headlines and taglines
  • Finding key propositions
  • Structuring headlines to create real impact
  • Creating memorable taglines and slogans
Connecting words and pictures
  • Understanding the relationship between copy and visual content
  • Grabbing attention and sustaining the reader's interest
Writing for different media
  • The differences between offline and online media
  • Longer copy for brochures and websites
  • The role of copywriting in emerging media - blogs, podcasts and social networks

Professional copywriting

£ 395 + VAT