Professional copywriting
Short course
In London
Description
-
Type
Short course
-
Location
London
-
Duration
1 Day
The words you use to promote your business, product or service can have a real impact on prospective customers. In this one-day course, you'll learn about the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience. Bring examples of your own work along to the session and have them critiqued by a former advertising.
Facilities
Location
Start date
Start date
About this course
You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.
Reviews
Course programme
The words you use to promote your business, product or service can have a real impact on prospective customers. In this one-day course, you'll learn about the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience. Bring examples of your own work along to the session and have them critiqued by a former advertising creative director. You can then work alongside other delegates on exercises designed to improve your copy.
Prerequisites
You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.
Course Content Understanding your audience
- Identifying target audiences and their aspirations
- Tailoring content and style to different groups
- Distinctive tones of voice
- Developing a brand story
- Finding key propositions
- Structuring headlines to create real impact
- Creating memorable taglines and slogans
- Understanding the relationship between copy and visual content
- Grabbing attention and sustaining the reader's interest
- The differences between offline and online media
- Longer copy for brochures and websites
- The role of copywriting in emerging media - blogs, podcasts and social networks
Professional copywriting