Creativity and Innovation in Mobile

Overview

Mobile marketing has become a broad and sophisticated channel. Many pioneering brands are now reaping the benefits from mobile CRM, apps and much more. However, while the explosion in usage of smartphones is making mobile a richer media landscape, it presents challenges for users wishing to effectively reach their target consumers.It is therefore critical that marketers and business managers become familiar with mobile best practice, in order to communicate with their audience.
This day is aimed at helping marketers understand the vast range of creative technology options now available across the mobile landscape and in being trained by one of the most experienced and hands-on mobile practitioners in the UK today, you will prepare for this emerging media channel with specialist channel knowledge, insight into how the mobile industry works, and a real understanding of how to use the power of mobile within the marketing mix.

Programme

The day will consist of:

• A recap of what has been learned so far
• Mobile technology trends - Mobile is a rapidly changing technology. The key emerging ones include location, augmented reality, NFC, app development considerations, mobile social, mCommerce, QR, barcode scanning and social buying. The session brings examples of how brands have successfully implemented these emerging technologies and considers what the future might bring
• Innovation in mobile internet - Perhaps the fastest growing channel within mobile is the internet. Whilst there has been a rush of mobile retail sites, it offers many more opportunities for engagement
• Tablets and iPad - 2011 is claimed to be 'the year of the tablet'. What opportunities do these offer for brand engagement and how do they differ from the mobile or PC experience?
• Innovation in mobile ad formats - Beyond the banner. Along with the mobile internet, mobile advertising is a rapidly growing format. New technologies such as HTML 5 offer some exciting opportunities to deliver rich and exciting content beyond just a banner ad
• Mobile content and gaming - As mobile devices become convergent with other media, how are brands using games and content for engagement?Interaction and screens - Touch screens and accelerometers brought new possibilities for mobile content. What possiblities will new interactions such as voice and gesture control offer for brand engagement?
• Creative case studies from around the world

How will I benefit?

You will benefit from the trainer's hands-on know-how based on delivering thousands of mobile marketing campaigns.

What will I learn?

Technical issues, insight into mobile content, social buying and interaction are a few of the topics that will be examined. Through this, participants will have the opportunity to understand what makes both a successful and unsuccessful mobile campaign through creativity and innovation in mobile media.