Mobile Marketing

The Chartered Institute of Marketing

Short course

In London

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

  • Duration

    1 Day

This workshop will help you to understand the fundamentals of mobile marketing, including understanding the jargon and how to use the medium to better engage and interact with consumers in a multi-channel way. Your organisation will benefit from best practice tools and techniques tips to exploit this exciting marketing medium in a sensitive, professional and permission-oriented way, generating value for both consumers and your organisation. Suitable for: This workshop is designed for marketers/digital marketers responsible for customer and prospect communications. It will be of particular interest to those who want to build skills in mobile marketing.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

Hundreds of millions of people are now accessing the internet and social media sites like Facebook and twitter on mobiles. The explosive growth in such usage is guaranteed to continue as more and more people upgrade to smart phones. This workshop will help you to get the best from this increasingly powerful and relevant medium.

Course content

  • Overview of mobile marketing including statistics and trends.
  • Terminology.
  • The power, benefits and applications of mobile marketing.
  • Permission based marketing, mCRM and the impinging legal environment.
  • Mobile internet – emergence, explosion and implications for future mobile marketing approach.
  • Location based services (LBS) and social location marketing (SLM).
  • Mobile commerce – buying and paying.
  • Mobile strategy – segmentation, targeting and differentiation.
  • Mobile tactics – the mobile marketing mix, campaign planning.
  • Mobile marketing implementation – getting the job done and working with agencies.
  • Mobile metrics – response mechanisms.

See related categories

Mobile Marketing

£ 550 + VAT

The best Internet Marketing courses

See all

See all