Crisis management

For PR agencies or in-house press officers who need a 'what-if?' mechanism in place if something goes wrong. Things can go wrong in any organisation. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course looks at worst-case scenarios and what to do when things go wrong. Includes:

- Issues management and risk audits
- Why prevention is better than cure - scenario planning
and foreseeing a problem
- How external sources can affect you
- What to do when things go wrong
- Setting up spokespeople and a chain of command
- Getting authority for statements
- Managing the media - including 'citizen journalits'
- The message and the medium - what to communicate, how, when and to whom, through which channel
- Positive press from bad news

Not for: Newcomers to PR