Customer Loyalty Programmes
Course
In City of London, atenas (Greece) and Frankfurt (Germany)
Description
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Type
Course
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Location
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Duration
2 Days
"Have you ever put yourself in your customers’ shoes? Do you know the true values of customer loyalty?
This CPD accredited, fascinating and fast-moving Diomas Customer Loyalty course gives you a thorough understanding of customer behaviour in order to create loyalty programmes that benefit both your customer and your business. With much participation involved throughout the day, you’ll find out how best to make the most out of data analytics and its importance throughout your value chain."
Important information
Documents
- Diomas Group - Customer Loyalty Programmes Course.pdf
Facilities
Location
Start date
Start date
Start date
Start date
About this course
"By the end of the 3rd day, you’ll be comfortable and able to ‘hit the ground running’. You will, beyond doubt, have gained new knowledge or expanded on your existing knowledge. We provide our attendees with an overview of the skills, knowledge and behaviours associated with the topic and give you invaluable tips on how the skills gained throughout your three days can help you during your everyday duties.
By the end of the CPD accredited workshop, you will have a better understanding of:
the customer journey and how this can impact customer loyalty;
customer loyalty’s principles, fundamentals and global trends;
loyalty programmes and what challenges businesses face;
the importance of data analytics and how we select the right data for our organisation;
and • the relationship between the loyalty value chain and profitability."
Everyone who leads a customer service team, leaders who are involved with Loyalty programmes and everyone who would like to have abetter understanding of the customer loyalty
CPD Accredited
The delegates will be contaced by Diomas and more information about the course, available dates and payment information will be shared with the person requesting the information.
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Course rating
Recommended
Centre rating
Ali A.
Subjects
- Retail
- Business Development
- Customer Care
- Customer Service
- Value chain
- Sales Training
- Customer relationship
- Customer satisfaction
- Customer Loyalty
- Loyalty
- Informative
- Engaging
- Fun
- Accredited
- Thoughtful
- Insightful
- Productive
- ENHANCING
Teachers and trainers (1)
STAVROS VATHISTAS
Managing Director
Course programme
Be a customer
Look, sound, feel
A loyalty journey through the years
Be part of your customer’s story and start building a loyal relationship Fundamentals of loyalty
Module 2
Global trends in loyalty programmes
Strategies of a loyalty programme
Operational challenges - I.A.M
Module 3
Customer lifetime value
Branding – more trust, less buzz
Data analytics and customer segmentation process
Module 4
New customers vs existing customers
Prioritise to stay effective
Loyalty value chain
Technology, Communication and Loyalty
Commitment wheel
Customer Loyalty Programmes