Digital world is ever evolving and marketing in this digital world can be highly complex. Understanding this complex world and getting started in digital marketing can be very difficult for non-technical sales professional, single business owners and marketers.This course is designed keeping in mind those budding marketers, traditional sales professionals, business operation and small business owners to help them navigate this complex digital world. Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business.This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Since it was live you may hear some disturbance due to their questions (i have not edited them out to keep originality)In this two hour class (first session) we discussed following topics.Fundamentals of marketing and digital marketing
Tools that can be used in digital marketing and some brief.
Foundation of marketing - customer persona and consumer journey.
how to navigate through sales funnel using different tools.
We will discuss more details on those tools how to use them in future sessions.if you have any questions / feedback, you are free to let us know.
Facilities
Location
Start date
Online
Start date
Different dates availableEnrolment now open
About this course
Digital Marketing Strategies
Customer Value Journey
How to lead customer through sales funnel
How to create customer profile for digital marketing
fundamentals of marketing
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This centre's achievements
2021
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
Sales Training
Digital Marketing
Sales
Marketing
Marketing Tools
Course programme
Introduction and Fundamental
3 lectures19:37What is Marketing What is MarketingWhat is Digital Marketing What is Digital Marketingoverview of How do we use various digital marketing tools overview of How do we use various digital marketing tools
Introduction and Fundamental
3 lectures19:37What is Marketing What is MarketingWhat is Digital Marketing What is Digital Marketingoverview of How do we use various digital marketing tools overview of How do we use various digital marketing tools
What is Marketing What is Marketing
What is Marketing What is Marketing
What is Marketing What is Marketing
What is Marketing What is Marketing
What is Marketing
What is Marketing
What is Digital Marketing What is Digital Marketing
What is Digital Marketing What is Digital Marketing
What is Digital Marketing What is Digital Marketing
What is Digital Marketing What is Digital Marketing
What is Digital Marketing
What is Digital Marketing
overview of How do we use various digital marketing tools overview of How do we use various digital marketing tools
overview of How do we use various digital marketing tools overview of How do we use various digital marketing tools
overview of How do we use various digital marketing tools overview of How do we use various digital marketing tools
overview of How do we use various digital marketing tools overview of How do we use various digital marketing tools
overview of How do we use various digital marketing tools
overview of How do we use various digital marketing tools
2 Identified Target customer personna
3 lectures28:37Target Personna Target PersonnaHow to Create Customer Personna How to Create Customer PersonnaWhat details are required to create an effective customer profile What details are required to create an effective customer profile
2 Identified Target customer personna
3 lectures28:37Target Personna Target PersonnaHow to Create Customer Personna How to Create Customer PersonnaWhat details are required to create an effective customer profile What details are required to create an effective customer profile
Target Personna Target Personna
Target Personna Target Personna
Target Personna Target Personna
Target Personna Target Personna
Target Personna
Target Personna
How to Create Customer Personna How to Create Customer Personna
How to Create Customer Personna How to Create Customer Personna
How to Create Customer Personna How to Create Customer Personna
How to Create Customer Personna How to Create Customer Personna
How to Create Customer Personna
How to Create Customer Personna
What details are required to create an effective customer profile What details are required to create an effective customer profile
What details are required to create an effective customer profile What details are required to create an effective customer profile
What details are required to create an effective customer profile What details are required to create an effective customer profile
What details are required to create an effective customer profile What details are required to create an effective customer profile
What details are required to create an effective customer profile
What details are required to create an effective customer profile
Customer value journey
5 lectures32:54Customer Value Jouney aka Sales Funnes Customer Value Jouney aka Sales FunnesFunnel - Aware and Engage Funnel - Aware and EngageFunnel - Subscribe Stage Funnel - Subscribe StageFunnel - Convert into Customer and MultiBuyer Funnel - Convert into Customer and MultiBuyerFunnel - Advocacy and promotors Funnel - Advocacy and promotors
Customer value journey
5 lectures32:54Customer Value Jouney aka Sales Funnes Customer Value Jouney aka Sales FunnesFunnel - Aware and Engage Funnel - Aware and EngageFunnel - Subscribe Stage Funnel - Subscribe StageFunnel - Convert into Customer and MultiBuyer Funnel - Convert into Customer and MultiBuyerFunnel - Advocacy and promotors Funnel - Advocacy and promotors
Customer Value Jouney aka Sales Funnes Customer Value Jouney aka Sales Funnes
Customer Value Jouney aka Sales Funnes Customer Value Jouney aka Sales Funnes
Customer Value Jouney aka Sales Funnes Customer Value Jouney aka Sales Funnes
Customer Value Jouney aka Sales Funnes Customer Value Jouney aka Sales Funnes
Customer Value Jouney aka Sales Funnes
Customer Value Jouney aka Sales Funnes
Funnel - Aware and Engage Funnel - Aware and Engage
Funnel - Aware and Engage Funnel - Aware and Engage
Funnel - Aware and Engage Funnel - Aware and Engage
Funnel - Aware and Engage Funnel - Aware and Engage
Funnel - Aware and Engage
Funnel - Aware and Engage
Funnel - Subscribe Stage Funnel - Subscribe Stage
Funnel - Subscribe Stage Funnel - Subscribe Stage
Funnel - Subscribe Stage Funnel - Subscribe Stage
Funnel - Subscribe Stage Funnel - Subscribe Stage
Funnel - Subscribe Stage
Funnel - Subscribe Stage
Funnel - Convert into Customer and MultiBuyer Funnel - Convert into Customer and MultiBuyer
Funnel - Convert into Customer and MultiBuyer Funnel - Convert into Customer and MultiBuyer
Funnel - Convert into Customer and MultiBuyer Funnel - Convert into Customer and MultiBuyer
Funnel - Convert into Customer and MultiBuyer Funnel - Convert into Customer and MultiBuyer
Funnel - Convert into Customer and MultiBuyer
Funnel - Convert into Customer and MultiBuyer
Funnel - Advocacy and promotors Funnel - Advocacy and promotors
Funnel - Advocacy and promotors Funnel - Advocacy and promotors
Funnel - Advocacy and promotors Funnel - Advocacy and promotors
Funnel - Advocacy and promotors Funnel - Advocacy and promotors
Funnel - Advocacy and promotors
Funnel - Advocacy and promotors
Moving through customer value
3 lectures18:56Call to Action Call to ActionAnother example to demonstrate moving customers through funnels Another example to demonstrate moving customers through funnelsDigital Assets, Medium, Channel and Optimisation Digital Assets, Medium, Channel and Optimisation
Moving through customer value
3 lectures18:56Call to Action Call to ActionAnother example to demonstrate moving customers through funnels Another example to demonstrate moving customers through funnelsDigital Assets, Medium, Channel and Optimisation Digital Assets, Medium, Channel and Optimisation
Call to Action Call to Action
Call to Action Call to Action
Call to Action Call to Action
Call to Action Call to Action
Call to Action
Call to Action
Another example to demonstrate moving customers through funnels Another example to demonstrate moving customers through funnels
Another example to demonstrate moving customers through funnels Another example to demonstrate moving customers through funnels
Another example to demonstrate moving customers through funnels Another example to demonstrate moving customers through funnels
Another example to demonstrate moving customers through funnels Another example to demonstrate moving customers through funnels
Another example to demonstrate moving customers through funnels
Another example to demonstrate moving customers through funnels
Digital Assets, Medium, Channel and Optimisation Digital Assets, Medium, Channel and Optimisation
Digital Assets, Medium, Channel and Optimisation Digital Assets, Medium, Channel and Optimisation
Digital Assets, Medium, Channel and Optimisation Digital Assets, Medium, Channel and Optimisation
Digital Assets, Medium, Channel and Optimisation Digital Assets, Medium, Channel and Optimisation
Digital Assets, Medium, Channel and Optimisation
Digital Assets, Medium, Channel and Optimisation
Recap and next step
1 lecture03:01Re-cap of what we have learned in this session Re-cap of what we have learned in this session
Recap and next step
1 lecture03:01Re-cap of what we have learned in this session Re-cap of what we have learned in this session
Re-cap of what we have learned in this session Re-cap of what we have learned in this session
Re-cap of what we have learned in this session Re-cap of what we have learned in this session
Re-cap of what we have learned in this session Re-cap of what we have learned in this session
Re-cap of what we have learned in this session Re-cap of what we have learned in this session
Re-cap of what we have learned in this session
Re-cap of what we have learned in this session
Bonus Lecture.
1 lecture00:00Bonus LectureDear Students,Thanks a lot for subscribing and completing our courses.As a part of gratitude, I am giving you a chance to continue learning all my other courses at very special prices. Links to enrollment are given below.Please use below link to register our other courses
Additional information
This is Beginner course, anyone interested in digital marketing can join