Cutting Edge On-line Marketing Techniques

Intelligent, practical ways to use the newest digital marketing techniques to drive marketing results

A 1-day training course is an ideal way to either kick start your marketing training or supplement your current learning programme with specific marketing skills and knowledge. With our extensive range of short marketing courses, whether you are looking to move up the career ladder or to increase your understanding of your current role, an Oxford College of Marketing short marketing course may be the answer!

Our 1-day marketing courses are designed to be as interactive as possible, using real life examples ensuring that learning is practical and yet fun. Our network of professional trainers and specialist practitioners offer a great opportunity to learn key marketing skills in a lively and supportive atmosphere.

Don't forget, all 1-day training courses qualify for 6 hours CPD.

Online marketing moves at the pace of the Internet: faster than any other form of marketing.

As more and more organisations shift the greater portion of their marketing spend into new digital investments, you – the marketing manager – need to keep your finger on the hot digital pulse, and be ready to beat the competition by being better, quicker and more clever.

Attending this course will give you a better chance to do exactly that.

Course Content and Programme**

9.00: Registration and Coffee

9.30: Course Starts

Session 1 - Web 2.0 Overview

• What is Web 2.0
• Definition
• Exploration of characteristics
• Examples of Web 2.0

10.30: Session 2 - Consumer generated content

• Case studies

11.30: Session 3 - Blogging and Podcasting

• What are they?
• How do they work?
• Case studies and practical exercises
• Blogging for business
• Best practices
• Marketing suggestions

1.00: LUNCH

1.30: Session 4 - Online social networks

• Case studies
  • Digg
  • LinkedIn
  • Flickr
  • Islando

2.45: Session 5 - Social Media Optimisation (SMO)

• The 17 Rules of SMO
• Practical marketing suggestions
• Group exercise and brainstorming

3.30: Session 6 - Online PR

• Changes in PR
• Online press release
• Monitoring buzz and the blogosphere
• Engagement

4.30: CLOSE

**Please note that due to the fast-moving nature of this field, the topics covered may change or evolve from that outlined above.