Designing and Creating Emailshots

Delivery method
Classroom based, maximum 5 delegates

Course description
[b]Understanding emailshots[/b]
• Examples of good and bad design
• How an emailshot is built
• Constraints of emailshots
• Common mistakes that can annoy potential clients

[b]Planning your emailshot[/b]
• What makes a good mailing list?
• Legal requirements and opt-out options
• Ensuring your emailshot adheres to your company brand style
• Mocking up your design

[b]Writing good email copy[/b]
• Reading online - the user experience
• Inverted pyramids to grab your audiences attention
• Chunking down copy
• What makes a great title?
• Sentence and paragraph structure
• Proofreading

Suitable for
A course that covers both the theory and the practical software skills required to design and create a professional emailshot.

Requirements
Some basic experience of Adobe Photoshop is required.