Designing a content strategy for social media

Course Content:
As you plan your social media strategy, you will learn about:

• Setting and measuring your social media objectives
• Choosing the right social media channel for your audience
• Creating a framework to plan your content
• Types of content that encourage social media engagement
• Quick and easy tools to create engaging content
• When and how often to post social media content
• The resources and skills required to manage your social media
• Integrating social media with other marketing activities

Assessment Methods:
There is no formal qualification associated with this course. However the tutor will set learning activities as part of the learners’ development on this programme.