Digital Marketing BA (Hons) / FdA
Bachelor's degree
In Birmingham
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POLIMI Graduate School of Management
Master Online£ 20,554 + VAT -
Canterbury College
Course OnlinePrice on request -
Learn by Cam
Course OnlinePrice on request -
Manchester International College
Course OnlinePrice on request -
The Marketing Menu
Course Distance LearningPrice on request -
Aston Business School
MBA Distance Learning£ 15,275 + VAT -
Kaplan University
MBA Distance LearningPrice on request
See all
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
3 Years
Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.
Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.
To put your theory into practice, our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our brand new Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.
Facilities
Location
Start date
Start date
About this course
Career opportunities
The example roles and salaries below are intended as a guide only.
Digital marketer
Analytics manager
Social media manager
Advertising account executive
Pay-per-click (PPC) specialist
SEO specialist
Digital Marketing BA (Hons)
A-levels: An A-level grade profile of CCC-CDD.
BTEC: A BTEC grade profile of MMM-MMP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Tariff: Other Level 3 qualifications are accepted at University College Birmingham for entry. A minimum of 96-80 UCAS Tariff points will be required.
Access to Higher Education Diploma: 96-80 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
WORK PLACEMENT – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement
PRACTICAL APPLICATION – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio
INDUSTRY VISITS - Visit firms within the marketing industry in order to explore how the sector operates
ENRICHMENT – Network with digital marketing agencies and professionals and hear from a variety of expert guest lecturers
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The average rating is higher than 3.7
More than 50 reviews in the last 12 months
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Subjects
- Marketing
- Digital Marketing
- Planning
- Media
- Progressing
- Students
- Completion
- Communications
- Voluntary
- Creative
Course programme
Students on the FdA have the option of progressing onto the final year upon completion of the foundation degree.
YEAR 1
Core Modules
- Digital Toolkit
- Essentials of Digital Marketing Communications
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Finance
- The External Business Environment
Core Modules
- Advanced Digital Toolkit
- Consumer Insights
- Digital Marketing Planning
- Employability in Practice
- Marketing Intelligence
- Business Innovation and the Environment
- Creative Communications
- Digital Content and Copy
- Enterprise Start-up Studies
- Operational Sales Management
- Voluntary Initiative
- Professional Placement
YEAR 3
Core Modules
- Creative Digital Innovation
- Digital Planning and Analytics
- Managing On-line Communities
- Marketing Showcase
- Advertising and Media Management
- Brand Management
- Enterprise Risk Management
- International Marketing
- Social Entrepreneurship
Teaching
In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January) for each level/year of this course.
- Level 4
- Level 5
- Level 6
Estimated breakdown of assessment for this degree course:
- Coursework – 68%
- Practical assessment – 24%
- Written examinations – 8%
Additional information
Tuition fees
UK/EU students
If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.
International students
If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.
If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.
Digital Marketing BA (Hons) / FdA
-
POLIMI Graduate School of Management
Master Online£ 20,554 + VAT -
Canterbury College
Course OnlinePrice on request -
Learn by Cam
Course OnlinePrice on request -
Manchester International College
Course OnlinePrice on request -
The Marketing Menu
Course Distance LearningPrice on request -
Aston Business School
MBA Distance Learning£ 15,275 + VAT -
Kaplan University
MBA Distance LearningPrice on request
See all