International Marketing MSc
Master
In Birmingham
Description
-
Type
Master
-
Location
Birmingham
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, the MSc International Marketing is run and supported by academics and marketing practitioners globally renowned for their expertise.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 4 years
Subjects
- International
- International Marketing
- Marketing
Course programme
Core Modules
- Contemporary Issues in International Marketing, 10 credits
- Cross-Cultural Communication, 10 credits
- International Marketing Strategy, 20 credits
- Marketing Management, 20 credits
- Marketing Research, 20 credits
- Research Dissertation, 60 credits
- The International Marketing Context, 10 credits
Choose 30 credits from the following:
- Business to Business Relationships, 10 credits
- Marketing Communications, 10 credits
- Product and Innovation Management, 10 credits
- Responsible Marketing and Society, 10 credits
- Retail Marketing, 10 credits
- Services Marketing, 10 credits
- Strategic Brand Management, 10 credits
*Capped numbers for optional modules
The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, changes can lead to changes in specialist areas and therefore the modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.
International Marketing MSc