Advertising and Digital Marketing Communications, BA Hons

University of Greenwich

Bachelor's degree

In

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Duration

    3 Years

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.

Facilities

Location

Start date

Start date

SeptemberEnrolment now closed

About this course

Work placements are optional, and you are responsible for arranging your placement with support from the university.

Previous students have completed placements with Microsoft, Warner Music Group, IBM, Mindshare (global media and marketing agency) and Sandals Resorts International.

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

BTEC/National Diploma
International Baccalaureate
Advanced Vocational Certificate of Education
Access courses.

What you should know about this course
Study Advertising and Digital Marketing Communications and earn up to £28,000 on graduation, based on our average graduate earnings.
You'll gain exemptions from modules of professional qualifications, including CIM and IDM, in preparation for a career in digital marketing
Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for graduate prospects in London (The Complete University Guide League Tables 2021)

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Marketing
  • Marketing Communications
  • Brand Management
  • Digital Marketing
  • Global
  • Advertising
  • University
  • Planning
  • Communications
  • Social Media
  • Media

Course programme

Year 1

Students are required to study the following compulsory modules.
  • Principles and Practice of Marketing (30 credits)
  • Introduction to Advertising (15 credits)
  • Financial Aspects of Marketing and PR (15 credits)
  • Introduction to Digital Marketing L4 (15 credits)
  • Creative Content Marketing (15 credits)
  • Personal and Professional Development (15 credits)
  • Brand Management (15 credits)
Year 2

Students are required to study the following compulsory modules.
  • Future Paths
  • Research Methods (MET) (15 credits)
  • Global Marketing Management (15 credits)
  • Media Planning and Buying (15 credits)
  • Advertising Campaign Management (15 credits)
  • Integrated Marketing Communications Management (15 credits)
  • Creative Project (15 credits)
  • Customer Insight (15 credits)
  • Marketing Research (15 credits)
Year 3

Students are required to study the following compulsory modules.
  • Social Marketing (15 credits)
  • Direct and Digital Marketing Strategy (30 credits)
  • Social Media and Analytics (15 credits)
  • Critical Approaches to Advertising (15 credits)
  • Corporate Communications (15 credits)
Students are required to choose 30 credits from this list of options.
  • Consultancy Project (30 credits)
  • Dissertation (MET) (30 credits)

Additional information

International - £14,500

See related categories

Advertising and Digital Marketing Communications, BA Hons

£ 9,250 VAT inc.

The best Strategic Marketing courses

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