Digital Marketing Masterclass
Short course
In Maidenhead and London
Description
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Type
Short course
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Level
Advanced
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Location
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Duration
2 Days
This course will demystify the social web and reveal the intangible ‘magic' that makes the difference between an online brand and an online superbrand. Delegates on this course are leading the curve or ready to catch up aggressively. It will be the catalyst for significant improvements and present a new mindset, both crucial for winning in the highly competitive market place. Suitable for: Ambitious marketers, notably marketing directors and senior managers who have a good understanding of the business benefits of digital marketing, but feel frustrated by the lack of established processes and standards for managing the process. The course offers a great networking opportunity to meet and learn from other players in the industry.
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
Course review:
Centred around case studies, effective tools and first-hand experience of digital marketing techniques that work, this course will empower and inspire delegates to rethink their organisation’s digital marketing. Drawing on macro-trends, systematic processes, behavioural economics and an analysis of the evolving digital landscape, you will be able to identify, prioritise, plan and manage digital marketing initiatives that will significantly improve user experiences and encourage loyalty.
Course content
- The digital landscape.
- Digital fundamentals.
- The social web.
- Online advertising.
- Introduction to search.
- Online branding.
- Content and conversations.
Digital Marketing Masterclass