Digital Marketing Short Course

Digital Strategy

• How to create a digital marketing strategy
• Strategy objectives, opportunities & threats
• Understanding your audiences’ wants and needs
• Creating a strategy document
• Integrated marketing strategies

Website Best Practice

• Website checklist
• Seven key elements of a great performing website
• Goal tracking
• Google Analytics goals
• User tracking & Live Chat

Search Engine Optimisation (SEO)

• Introduction to SEO
• On-page SEO
• Off-page SEO
• Image optimisation
• Google Search Console
• Local SEO
• National SEO

Paid Advertising (PPC)

• An overview of the Paid Advertising options (on Google, Facebook, Instagram & LinkedIn)
• Google AdWords setup and management
• Display advertising & remarketing

Social Media

• How social media fits into digital marketing
• An overview of Facebook, Twitter, LinkedIn, Instagram
• How to make the most of these channels for your business
• Using social media for selling
• How social media can help with customer service

Influencer Marketing

• Influencer landscape
• How to find influencers
• How to approach influencers (paid and free tools)
• An overview of the importance of contracts and payments
• How to measure the success of your influencer campaign

Social Media Policy

• Risk management tips
• Policy creation

Creating Content

• Producing content
• Cross-posting content
• Video content (inc YouTube)
• How to make the most of video and YouTube
• Blogging – how and why this is such a powerful tool

Imagery

• Creating good imagery
• Image creation tools
• Image sources
• Social media image sizing

Goal tracking

• Identifying objectives
• Google analytics
• Facebook insights
• Instagram insights
• LinkedIn analytics
• Twitter analytics
• Google URL builder
• Custom URLs
• Key metrics
• What information should you be reporting on
• How to create monthly reports

All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

Lunch and refreshments provided.