Digital Media and Branding

What you will learn: The links between marketing and communications, in both its traditional and digital forms. The key stages in digital development - The way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - Evaluate the importance of integrating diverse media in communications - Employ an integrated approach to creating, sustaining and promoting a brand. Suitable for: Ideal if you are working in marketing and need a good understanding of the fragmented nature of media management, and how online and offline propositions can work together to support your brand.