Diploma in Social Media Marketing
-
I don’t understand people complaining. The courses are great!
← | →
-
I truly enjoy the Social Media Marketing Basics course. It sets a good foundation for further development. Content is well thought out and the progressive disclosure of information makes it easy to follow.
← | →
-
Awesome social media course, totally insightful and everyone is so supportive.
← | →
Course
Online
*Indicative price
Original amount in EUR:
19 € 395 €
Description
-
Type
Course
-
Level
Beginner
-
Methodology
Online
-
Class hours
8h
-
Duration
4 Weeks
-
Start date
Different dates available
Social media has become one of the dominant forms of communication in the digital space, drastically altering the traditional relationship between a consumer and a business. Modern professionals need to know how to leverage these important marketing channels to grow their business and protect its reputation. This course provides a solid foundation for those intending to build and protect their brand in the world of social media so register today to start learning.
Facilities
Location
Start date
Start date
About this course
Accredited Diploma
Reviews
-
I don’t understand people complaining. The courses are great!
← | →
-
I truly enjoy the Social Media Marketing Basics course. It sets a good foundation for further development. Content is well thought out and the progressive disclosure of information makes it easy to follow.
← | →
-
Awesome social media course, totally insightful and everyone is so supportive.
← | →
Course rating
Recommended
Centre rating
Vaughan Antony Wood
Michelle Meraki
Gabrielle Putt
Lindsey Concer
Lindsey Concer
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Investment
- Marketing
- Sales
- Social Media
- Media
- Sales Training
- Media Marketing
- Sales Funnel
- Monetising
- Commercial gain
Teachers and trainers (1)
Niamh Fitzgerald
Educator
Course programme
- LESSON 1 -
Getting to Know Social Media
Tuesday, March 7, 2017, 7:00 PM
What is Social Media? What are the fundamentals? How does this all impact your business? You will learn exactly why your business should be using Social Media Marketing as a tool to reach more customers. We introduce social content and the benefits of using it to reach more followers. We will look at the basics of identifying your audience and targeting them correctly so you can leverage that knowledge into building a community of followers online, that can be turned into buying customers.
- LESSON 2 -
Knowing Your Audience
Thursday, March 9, 2017, 7:00 PM
Social Media is all about having a conversation online. Social Media Marketing is all about turning that conversation into drawing potential customers towards your business. If you don’t know who you’re talking to though, how can you know what they want to talk about? In this lesson, we look at identifying your potential audience, how to talk to them correctly and how to convert your broader audience into leads, and your leads into buyers.
- LESSON 3 -
The Platforms – Social Content
Tuesday, March 14, 2017, 7:00 PM
In lesson 3, we look at immersing ourselves in the world of Social Media, taking advantage of tools like hashtags and trends to keep up to date with everything around us. We talk about the fast-paced nature of the platforms, using these to our advantage, and look at some tools to keep our content relevant and engaging. Through creating great content, we ensure that we are only engaging with the strongest leads in a meaningful way, which we can then turn into our most loyal buyers.
- LESSON 4 -
User Generated Content – YouTube, Instagram & Beyond…
Thursday, March 16, 2017, 7:00 PM
In a world where video and pictures make the strongest Social Media content, how do we utilise these mediums to engage our leads correctly? In a massively competitive landscape, where quality and value are the difference between a conversion and a share, we look at the most popular platforms that utilise these mediums and how we can leverage them to create content that converts views to leads, and leads to buyers.
- LESSON 5 -
Facebook Advertising
Tuesday, March 21, 2017, 7:00 PM
Do you want to understand how to get and keep the right customers? In this lesson, we are going to show you how to target your audience for lead generation. You will learn how to create content and get that content in front of the right audience to drive conversions. Most importantly, we will show you how to track your successes.
- LESSON 6 -
The Sales Funnel – Turning Your Leads Into Buyers
Thursday, March 23, 2017, 7:00 PM
Once you have established a strong social media presence, identified your audience and created a constant reliable lead flow, what then? Do you know the expected numbers in terms of conversion or drop off? Do you know the value of repeat business? Understanding the Sales Funnel of our customer journey is essential. We want to turn leads into buyers, but also to maximise the efficiency of those efforts and have our buyers come back again as loyal repeat customers.
- LESSON 7 -
Data Driven Marketing & Sales
Tuesday, March 28, 2017, 7:00 PM
During lesson 7, we discuss the importance of analysing our data to understand the impact of our Social Media efforts. We introduce many processes and tools which will help guide our decision making so we can alter our campaigns for maximum impact. Remember, data drives decisions for professional marketers and allows you to take control of your own destiny in the social space and how to get the absolute maximum return on investment possible while optimising your efficiency.
- LESSON 8 -
Strategy – Monetising the Process
Thursday, March 30, 2017, 7:00 PM
In our final lesson of this introductory course, we look at Social Media from a purely “Return on Investment” perspective. How can we use our quality content to generate measurable commercial gain? We explore the world of E-commerce, look at some different models and approaches, and learn how to optimise our content and channels to guarantee a high return on investment for our business. We will take everything we have learned so far and look at how to bring it all together into a strategy that not only works, but works in an efficient, profitable manner.
Diploma in Social Media Marketing
*Indicative price
Original amount in EUR:
19 € 395 €