Directing Commercials

Directing Commercials

The internet Boom needs Visual Communication

Directing Commercials, the student has an opportunity to meet experienced media professionals, to learn, understand and gain confidence in the subject of creating commercials for TV, internet and the cinema.

This course also demonstrates Viral marketing and Viral advertising, techniques that use pre-existing social networks to increases brand awareness.
Enrolling on this one week course will allow individuals to gain experience and the confidence to work as a commercial director and to think 'outside of the box''

If you are a creative person and would like a job in the commercial industry, London Academy can help you succeed.

A practical course that will teach you a range of modern techniques that will offer a unique insight to the world of Television Commercials and Virals.

If you are thinking about starting a career in creating visuals that can promote a product or a brand, now is the time to learn and enroll on this popular course, ideal for creatives, marketing, advertising, sales and production staff, beginners are welcome.

Course outline

Day 1
Working the Idea
What is a good idea?
What are the guidelines?
What is the USP (Unique Selling Point)?
What is the difference between an Ad/Viral
How to develop an ad/viral
Working to a brief & dealing with the client
Mood boards, Storyboards & the Pitch

Day 2
Pre-Production
Casting & Crewing
Location scouting
Props & FX planning

Day 3
The Shoot (part 1)
Set building
Location filming
Studio filming

Day 4
The Shoot (part 2)
Additional filming

Day 5
Post Production
Editing, compositing & finalizing

many thanks