Distribution Strategy & Key Account Management

Distribution Strategy & Key Account Management

A 2-day sales training programme

This 2-day distribution strategy & key account management training programme explores and introduces key practices used to manage distribution strategies and key customers for any sized organisation.

Managing and enhancing distributor and customer relationships are key activities for any marketing department; if misunderstandings occur in either, the whole business process will be negatively affected.

This 2-day training programme focuses on providing a solid understanding of how to manage crucial customer and distributer relationships. The programme also looks at building knowledge on internal and external networks as well as understanding a range of measures used to assess the success of reaching target audiences.

Customers and distributers are key business aspects and so increasing general understanding will help to improve relationships, productivity and efficiency; all vital for organisational success.

Benefits

• Increased understanding of the importance for good customer relationships
• Heightened knowledge of the benefits that a strong distribution strategy can bring
• Better understanding of the structure for key accounts and how to approach these relationships strategically
• Improved relationships will help improve productivity, flexibility and efficiency
• Increased confidence in dealing with distributors, which will help when trying to negotiate
• The opportunity to look at current internal and external networks for their organisation
• An improved understanding on how to measure success