DIY Digital Marketing

The Chartered Institute of Marketing

Short course

In London

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Advanced

  • Location

    London

  • Duration

    1 Day

You will learn how to improve your reputation in social media and how to get the most from a variety of interactive digital channels. You will also better understand how to identify and track your key performance indicators (KPIs) and demonstrate to others the ROI of your online marketing. Your organisation's brand will be exposed to a wider audience via low cost and engaging marketing techniques. Suitable for: Marketers with some offline experience but with little or no online marketing knowledge. The course will suit small business owners/managers, consultants, marketing executives, account handlers and those in a general marketing role.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

In these challenging times, the need for SMEs and other cash-strapped organisations to use high-impact but low cost marketing has never been greater.

If your marketing budget has been slashed then this new, highly practical workshop will show you how to use effective web marketing to get your message out quickly, simply and cheaply, using tools such as blogs, YouTube, Twitter and Facebook.

Course content

  • An overview of high-impact digital marketing tools and techniques.
  • How to write your content strategy.
  • Understanding social Media including Facebook and twitter.
  • What is blogging and how it can generate awareness and sales.
  • How to use a blog to get to the top of Google .
  • Writing effective blog copy.
  • Why you should look upon YouTube as a search engine.
  • How to make better use of YouTube for targeted traffic.
  • Ways to produce engaging video with high production values but at low cost.
  • What to look for in your video analytics and results.
  • Using new tools such as Podcasting and RSS feeds.
  • Converting visitors into sales with conversion rate optimisation.
  • Making sense of the numbers – using Google Analytics to improve performance.

See related categories

DIY Digital Marketing

£ 550 + VAT

The best Internet Marketing courses

See all

See all