Econsultancy courses

...Marketing product or services Brand or product launches Media, blogger and social media relations Video news releases Crisis and reputation management...

...product category and detail pages, search pages and, of course, landing pages...

...process · Identify and prioritise the quick wins and longer-term benefits · Spot opportunities for improvements through freely available tools such...

...driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organisations...

...systems Interaction of rules with imaging systems and presentation options Cross-channel implications - merchandising rules based on stock availability...

...and broaden their knowledge, or traditional retailers wanting to break into the online sector. We have designed the course to suit the needs of delegates...

...professionals looking to consolidate and broaden their knowledge, or traditional publishers wanting to break into the digital sector. Understanding...

...to start planning our PR and social media marketing strategy. We will definitely include what we learnt from this excellent training workshop...

...what ‘persuasion’ is and be able to quickly and easily make website improvements to convert more visitors into customers...

...experiences. The final part of the day will include a practical exercise focused around specific business social web needs. Delegates will also benefit...

...Customer Experience - Delivering more than the mechanics of Usability This course designed to explore the activities involved in creating and measuring engaging online experiences...

...Ecommerce managers in charge of continually improving customer conversion rates and the number of returning customers. Marketing managers responsible...

...the vast range of creative technology options now available across the mobile landscape and in being trained by one of the most experienced and hands-on...

...guidelines and editorial plans to support it. How will I benefit? Be the first to get it: Content strategy is a ‘new’ discipline based on the old principle...

...Promoting mobile creative - What are the key creative challenges for mobile marketing? This session shows how the apparent limitations of the format can deliver...

...You will acquire a broad understanding of the role of online media planning and buying and of current trends that influence this such as media fragmentation...

...high expectations, tight budgets and time restrictions and what is needed is a workable project management technique to provide structure and control that’s...

...You’ll gain a working knowledge of the tools, technologies and data sources to improve results from your website through analysing site visitor characteristics and behaviour...

...• Costs, skills and time-scales - how to manage the creative process • Tone of voice guidelines • An integrated creative experience from offline to online...

...are just a few of the topics we’ll cover. Positioning your creative • Copywriting that will increase ad click-through rates • When and how to use keyword...