Econsultancy courses

...Video offers businesses huge opportunities to develop both a richer customer experience and develop new marketing opportunities. This program helps...

...the most widely deployed tool, through advanced configuration and customization of reports. If you are using another tool, the best practice recommendations...

...adopted by their staff or clients. You will already be familiar with the principles of SEO which are covered on our Search Marketing - Organic/Natural (SEO)...

...delegates will leave with a thorough knowledge of the technologies and terminology of mobile and best practice guidelines, as well as being able to articulate...

...catalogue and telephone) as well as within a performance framework, suggesting some KPIs to assess progress. As e-commerce matures and customers are trained...

...and broaden their knowledge, or traditional retailers wanting to break into the online sector. We have designed the course to suit the needs of delegates...

...Econsultancy's MSc in Digital Publishing has been designed specifically to address the needs of forward looking ambitious publishing professionals...

...marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated Content...

...what ‘persuasion’ is and be able to quickly and easily make website improvements to convert more visitors into customers...

...experiences. The final part of the day will include a practical exercise focused around specific business social web needs. Delegates will also benefit...

...developing a new site or improving the experience of an existing site this course will highlight the key steps involved in building and maintaining great online experiences...

...returning visitors and average lifetime order value, which subsequently can reduce your customer acquisition costs. The course is aimed at people working...

...Beyond the banner. Along with the mobile internet, mobile advertising is a rapidly growing format. New technologies such as HTML 5 offer some exciting...

...Yet even if you’ve bought into the principle, what process can you now follow to develop a digital content strategy? One which supports commercial objectives...

...ensuring you gain a theoretical understanding of mobile’s role in the marketing mix. Programme The course includes sections on: Mobile within integrated marketing...

...You will acquire a broad understanding of the role of online media planning and buying and of current trends that influence this such as media fragmentation...

...We’ll look at the tools for managing and communicating progress, quality (test-first approach) and how to assess and manage risk to avoid common pitfalls...

...You’ll know how to develop Key Performance Indicators, and how to create a comprehensive measurement framework for your organisation, including processes...

...of offline channels but little or no exposure to online marketing channels, and people who need to know how all the pieces of the digital marketing jigsaw fit together...

...After attending this course you’ll be able to evaluate and fine-tune your PPC strategy to improve clickthrough and conversion rates, as well as review...