Econsultancy courses

...Marketing product or services Brand or product launches Media, blogger and social media relations Video news releases Crisis and reputation management...

...on page design improvements will be relevant. Workshop format The workshop has an interactive, small-group format designed to enable sharing of tips...

...Dave Chaffey. Sites reviewed will include sites optimised by leading agencies in different sectors including retail, travel, financial services...

...agencies and any organisation which wants to learn more about how the mobile channel can be used effectively as part of the marketing mix. A basic understanding...

...by your competitors to expect more this course supports marketing and commercial professionals in satisfying their customers while also increasing profits...

...which combines accredited academic learning with up to the minute expertise, ensuring the course content evolves with the industry. Face to face sessions...

...Econsultancy's MSc in Digital Publishing has been designed specifically to address the needs of forward looking ambitious publishing professionals...

...This 1-day workshop is the UK’s most popular introduction to online pr and social media marketing. It looks at the effect of social media and web 2.0...

...Website visitor conversions can be as low as 0.5% - or lower. Drawing on the discipline of social psychology to understand human decision making...

...from individual reviews of their current social media strategies, undertaken ahead of the training day and discussed on a one to one basis with the tutor...

...developing a new site or improving the experience of an existing site this course will highlight the key steps involved in building and maintaining great online experiences...

...returning visitors and average lifetime order value, which subsequently can reduce your customer acquisition costs. The course is aimed at people working...

...this course is primarily aimed at those who have some knowledge in mobile marketing and have previous experience in this field. Who should attend?...

...usable and accessible while also supporting SEO strategy and brand values? And how will this content be planned, realised, created, published and maintained to high standards?...

...where customers are in the mobile landscape and the future roadmap. Mobile Internet, site development exercise - The mobile internet presents a different...

...What will I learn? A practical, discussion-led workshop, it is divided into three key areas of planning and strategy, how to deliver a digital advertising campaign...

...management lifecycle from the basics of getting started (defining the project and scope, prioritising and estimating features) to delivering in increment and deployment...

...manager who needs to develop a plan to apply digital insight to drive the business contribution from websites and e-marketing activities you are responsible...

...The course is broken down into manageable modules most of which include either exercises or case studies for you to work through. Setting the Scene • What...

...integration with promotions, bidding strategy, the Google Quality Score, dealing with click-fraud, understanding latest sales and the competitor landscape...