Econsultancy courses

...Marketing professionals, PR professionals, bloggers and journalists who want to reach customers using video. Suitable for all business sizes and across all sectors...

...on page design improvements will be relevant. Workshop format The workshop has an interactive, small-group format designed to enable sharing of tips...

...Google Webmaster tools and Google Analytics, open-source plug-ins and paid services · Benchmark competitors to "reverse-engineer" the techniques they...

...Overview Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased...

...and sharing the success. Who should attend? Senior Marketers responsible for the sales performance of the e-commerce channel; Online Merchandisers interested...

...retailing and ecommerce is causing a dramatic shift in the way the retail industry operates. Professionals looking to create innovative and successful...

...ensuring the course content evolves with the industry. Face to face sessions with our experienced practitioner trainers give delegates a unique...

...delegates will be able to understand how to plan and manage their communications in an age of digital networks. "I can't wait to get back into the office...

...Website visitor conversions can be as low as 0.5% - or lower. Drawing on the discipline of social psychology to understand human decision making...

...The vast majority of businesses recognise the significant role the social web (or social media) now plays in brand communications. Whether conversations...

...Develop an understanding of the Total Customer Experience - integrate across channels and beyond the limited online transaction If you are involved...

...improvements to key pages within the customer journey to increase the number of shoppers being appropriately channelled through the shopping process...

...and business managers become familiar with mobile best practice, in order to communicate with their audience. This day is aimed at helping marketers understand...

...as well as partnering with many of the UK’s best digital agencies. So you’ll be getting the latest stuff straight from the market’s leading practitioners...

...Promoting mobile creative - What are the key creative challenges for mobile marketing? This session shows how the apparent limitations of the format can deliver...

...planning, buying and of current trends that influence this such as media fragmentation, audience shifts in consumptions, web 2.0 and social media...

...The fundamentals of project management: what it is, why projects go wrong, and what’s different about web projects. You will be given an overview of different...

...Alternatively, you may be a marketing manager or agency account manager who needs to develop a plan to apply digital insight to drive the business contribution...

...what you can track and how you can use it Testing in Digital Marketing • Why online is a testing paradise • How do you test? • What can you test?...

...MSN and Ask. But as PPC markets become increasingly competitive, developing an effective strategy is essential to achieving your best possible return-on-investment...