Increasing Conversions Using the Power of Persuasion

Website visitor conversions can be as low as 0.5% - or lower. Drawing on the discipline of social psychology to understand human decision making, this course will reveal the most important persuasion techniques needed to move website visitors along effective decision paths for consistently improved conversion.
Delegates will come away with a range of tips that will increase website visitor conversion by 10-50%.

Following the course, delegates will understand what ‘persuasion’ is and be able to quickly and easily make website improvements to convert more visitors into customers.