Econsultancy courses

...category and product pages. Define improvements to different page elements for key conversion page types including landing pages, search results pages...

...in planning for increased sales effectiveness Offline merchandisers looking to understand the capabilities and demands of modern online selling and systems...

...Using a combination of reputation monitoring and mapping tools and reviewing examples of best practice social media marketing and online...

...Delegates will come away with a range of tips that will increase website visitor conversion by 10-50%. Following the course, delegates will understand...

...on and offline. This one day course provides an in-depth look at the reasons why people choose to interact through the social web and how, by understanding...

...high expectations, tight budgets and time restrictions and what is needed is a workable project management technique to provide structure and control that’s...

...key performance indicators for your business • Learn about the use of different tools, services and technologies • Use analytics to plan and evaluate the effect of acquisition...

...is it and how do you do it better? • Paid Search – what is it and how do you do it better? • Affiliate Marketing – what is it and how do you do it better?...

...Pay per click (PPC) advertising campaigns offer a flexible method of maximising website visibility on key search engines such as Google, Yahoo...

...You will gain the necessary understanding, technical know-how and insight to build a SEO strategy that increase the number of quality visitors to...

...Suitable for: It's useful to have some experience of email marketing is required, but the course is suitable for anyone who manages campaigns or enewsletters...

...The day's format allows for online copywriting best practice to be quickly summarised in the morning, before the afternoon is given over to detailed re-writes...

...and demonstrated through practical examples Profitable tips for merchandising and selling online, from the home page to the checkout Introduction to user-centred...

...as well as on an individual page We will also cover particular sub-genres of online copywriting including: • Email newsletters • Search engine optimisation...