Online Copywriting - Advanced

This one-day course fuses advanced online copywriting training with workshop discussion time. Submit work for feedback from an expert on the day. Other participants will also consider your work and contribute with group discussions. Numbers strictly limited.

The day's format allows for online copywriting best practice to be quickly summarised in the morning, before the afternoon is given over to detailed re-writes, including your own content. You will be able to significantly improve the content of your web pages and explain to others how to improve theirs. An electronic version of the course will also be made available for free download.

You will be encouraged to conduct root-and-branch rewrites of content. With the support of an expert trainer, you will learn how to apply best practice in online copywriting on any web page. A unique feature of the day is the chance to exchange experiences with other attendees, giving you an injection of fresh thinking from outside your own company or industry

Key learning outcomes

• Confidence in your ability to rewrite whole pages

• Structure content across multiple web pages

• Write content your audience can easily understand

• Emphasise key messages