Econsultancy courses

...You will be able to select suitable equipment, technology, story board simple video shoots, shoot, edit and distribute your video effectively...

...Audit your site using web analytics reports and expert review techniques to identify "quick win" improvements across key page types including the home...

...using and determine what you need to do to beat them. · "Red flag" techniques to avoid which can result in a ranking penalty What will I learn?...

...agencies and any organisation which wants to learn more about how the mobile channel can be used effectively as part of the marketing mix. A basic understanding...

...How will I benefit? You will be able to specify, plan and implement rules-based online selling; testing, measuring and improving performance...

...We have designed the course to suit the needs of delegates remaining in full time work by placing a real emphasis on immediately applicable practical skills...

...skills necessary to take on a rounded commercial leadership role within their organisation. Suitable for: As a professional Postgraduate qualification...

...This 1-day workshop is the UK’s most popular introduction to online pr and social media marketing. It looks at the effect of social media and web 2.0...

...Delegates will come away with a range of tips that will increase website visitor conversion by 10-50%. Following the course, delegates will understand...

...measure each element to understand the overall impact and value derived. The course will highlight a number of best practice case studies and provide insight...

...Develop an understanding of the Total Customer Experience - integrate across channels and beyond the limited online transaction If you are involved...

...Ecommerce managers in charge of continually improving customer conversion rates and the number of returning customers. Marketing managers responsible...

...and business managers become familiar with mobile best practice, in order to communicate with their audience. This day is aimed at helping marketers understand...

...As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for ecommerce and digital brand-building activities...

...so with a background in innovation and up-to-the-minute course material, the trainer provides insight that is practical, future-proofed and inspirational...

...so who's spending how much and on what? Selecting the right channels, formats and placements for your campaign Key considerations to take into account...

...The fundamentals of project management: what it is, why projects go wrong, and what’s different about web projects. You will be given an overview of different...

...manager who needs to develop a plan to apply digital insight to drive the business contribution from websites and e-marketing activities you are responsible...

...Creative Considerations • What can disrupt the user experience - browsers, firewalls and slow connections • How is writing for the web different to offline?...

...(ROI).This course takes you through the essentials of planning, managing and optimising a successful PPC campaign. Who should attend? Marketing professionals...