Effective Depth Interviewing

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

The best Performance courses

See all

See all

Description

  • Type

    Course

  • Location

    London

This course helps you to: understand and develop the skills necessary for effective depth interviewing in a wide range of qualitative research situations. Suitable for: This course will benefit researchers who would like to increase their confidence and knowledge of basic interviewing skills. Clients who commission qualitative research will also find this 'insiders' view invaluable for buying and managing depth interviewing projects.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme


Objective
This course helps you to:
  • understand and develop the skills necessary for effective depth interviewing in a wide range of qualitative research situations.

Learning outcomes
By the end of the course, delegates should be able to:
  • understand when depth interviews will be effective and be aware of their advantages and drawbacks
  • show awareness of the processes involved in interviewing and how they affect the interview
  • use a range of eliciting skills, adapted to match with their own style
  • identify their barriers to listening
  • plan an interview and write a topic guide
  • understand the value of stimulus material
  • deal with a range of respondents

Who will benefit?
This course will benefit researchers who would like to increase their confidence and knowledge of basic interviewing skills. Clients who commission qualitative research will also find this 'insiders' view invaluable for buying and managing depth interviewing projects.

See related categories

Effective Depth Interviewing

£ 455 + VAT

The best Performance courses

See all

See all