Effective Marketing Through Events

The Chartered Institute of Marketing

Training

In Maidenhead and London

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Facilities

Location

Start date

London
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24 Eversholt Street, NW1 1AD

Start date

On request
Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

On request

About this course

This course is for marketers who are tasked with organising any activities in which their companies are 'going live'. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

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Subjects

  • Marketing
  • Business
  • Marketing Audit
  • Marketing Tools
  • Marketing Mix
  • Marketing plan
  • Marketing Strategy
  • Marketing Processes
  • Marketing Campaigns
  • Marketing Techniques

Course programme

Learning outcomes
  • Create a business case and strategy for using events.
  • Improve the quality and reduce the cost of event organising.
  • Learn about new areas of meeting design and event technology.
  • Understand legal issues affecting events.
  • Develop techniques for internal management.
  • Increase delegate attendance.
  • Understand and use event technology.
  • Negotiate contracts.
  • Deliver memorable events.
  • Explore new methodologies for evaluating events effectively.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Effective Marketing Through Events

£ 1,160 + VAT

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