The Chartered Institute of Marketing

      Effective Marketing Through Events

      The Chartered Institute of Marketing
      In London and Maidenhead

      £1,160
      + VAT
      Prefer to call the centre directly?
      16284... More
      Want to speak to an Advisor about this course?

      Important information

      Typology Training
      Level Advanced
      Location At 2 venues
      Duration 2 Days
      Start 04/12/2019
      other dates
      Description

      With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

      Facilities (3)
      Where and when
      Starts Location
      17 Sep 2019
      04 Dec 2019
      London
      24 Eversholt Street, NW1 1AD, London, England
      See map
      On request
      London
      24 Eversholt Street, NW1 1AD, London, England
      See map
      On request
      Maidenhead
      Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH, Berkshire, England
      Starts 17 Sep 2019
      04 Dec 2019
      Location
      London
      24 Eversholt Street, NW1 1AD, London, England
      See map
      Starts On request
      Location
      London
      24 Eversholt Street, NW1 1AD, London, England
      See map
      Starts On request
      Location
      Maidenhead
      Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH, Berkshire, England

      To take into account

      · Who is it intended for?

      This course is for marketers who are tasked with organising any activities in which their companies are 'going live'. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

      Questions & Answers

      Ask a question and other users will answer you

      What you'll learn on the course

      Marketing
      Business
      Marketing Audit
      Marketing Tools
      Marketing Mix
      Marketing plan
      Marketing Strategy
      Marketing Processes
      Marketing Campaigns
      Marketing Techniques

      Course programme

      Learning outcomes
      • Create a business case and strategy for using events.
      • Improve the quality and reduce the cost of event organising.
      • Learn about new areas of meeting design and event technology.
      • Understand legal issues affecting events.
      • Develop techniques for internal management.
      • Increase delegate attendance.
      • Understand and use event technology.
      • Negotiate contracts.
      • Deliver memorable events.
      • Explore new methodologies for evaluating events effectively.

      Additional information

      The CIM Experience

      Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
      Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
      Practical training methods - Theory and practical based training to takeback to the office.
      Small class sizes - No more than 15 people to ensure you get the most from our trainers.
      Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
      3 learning levels - Introductory, Advanced and Masterclass

      Compare to choose better:
      See all