The Chartered Institute of Marketing

Effective Marketing Through Events

The Chartered Institute of Marketing
In Maidenhead and London

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Important information

Typology Training
Level Advanced
Location At 2 venues
Duration 2 Days

With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Facilities (2)
Where and when



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24 Eversholt Street, NW1 1AD


On request
Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH


On request

To take into account

· Who is it intended for?

This course is for marketers who are tasked with organising any activities in which their companies are 'going live'. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

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What you'll learn on the course

Marketing Audit
Marketing Tools
Marketing Mix
Marketing plan
Marketing Strategy
Marketing Processes
Marketing Campaigns
Marketing Techniques

Course programme

Learning outcomes
  • Create a business case and strategy for using events.
  • Improve the quality and reduce the cost of event organising.
  • Learn about new areas of meeting design and event technology.
  • Understand legal issues affecting events.
  • Develop techniques for internal management.
  • Increase delegate attendance.
  • Understand and use event technology.
  • Negotiate contracts.
  • Deliver memorable events.
  • Explore new methodologies for evaluating events effectively.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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