Entrepreneurship, Innovation and Enterprise Development MSc

The learning experience is based on an experiential learning approach that prioritises team-learning and problem-based learning through various practical activities, such as business challenges (both UK-based and international) and close interactions with entrepreneurs.
One of the highlights of the course is the final project combined with the real life pitching to potential investors. Our students will experience a real-life process of launching an entrepreneurial activity (and not necessarily the business per se) as a part of their course.
Modules
The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.
Core modules
ANALYTICS FOR BUSINESS
You will learn how to identify data needs and how to collect and examine raw data to support organisational decision-making in order to implement the evidence-based decision-making process.
CREATIVITY AND INNOVATION MANAGEMENT
You will explore creativity and creative thinking through applied and online exercises, both individually and in teams. The module will show you the importance of team engagement and individuals’ contribution to successful team creativity and innovation within an organisation.
ENTERPRISE DEVELOPMENT
You will grow familiar with the concept of entrepreneurial management audit and the importance of the lean business start-up model. You will learn about the role of business model and learning organisation in maintaining “entrepreneurial environment” in a business setting.
ENTREPRENEURIAL MARKETING
You will understand the nature of start-ups and small and medium sized enterprises (SMEs) and the contribution that both entrepreneurial marketing and value chain concepts can make to organisational performance.
ENTREPRENEURIAL MINDSET AND OPPORTUNITIES CREATION
You will explore the transformative power of entrepreneurial creative abilities and the concept of opportunity identification and exploitation.
ENTREPRENEURIAL PROJECT
You will have the opportunity to experience the real-life process of launching an entrepreneurial activity through independent and guided study.
ENTREPRENEURSHIP AND INNOVATION IN DIGITAL ECONOMIES
You will develop understanding of how new opportunities are offered for business innovation in digital economies, and the strategic challenges in exploiting these. You will also explore innovation in digital products and understand the relevance of contexts to foster business innovation in creating/sustaining entrepreneurial advantage in digital economies.
INNOVATION THROUGH DESIGN THINKING
You will learn the systematic approach to innovation and problem-solving and to the concepts of design thinking.
Course team
Dr Ainurul Rosli
Dr Luca Cacciolatti
Additional costs information
To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.