Essentials of Qualitative Research
Course
In London
Description
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Type
Course
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Location
London
This course enables you to: develop a full understanding of all aspects of the qualitative research process from briefing and research design, through fieldwork and analysis, to the presentation of the findings. Suitable for: The course will benefit recent entrants to market research with limited practical experience of qualitative research.
Facilities
Location
Start date
Start date
Reviews
Course programme
Briefing, design, fieldwork, analysis and presentation - the A-Z of qual
Objective
This course enables you to:
- develop a full understanding of all aspects of the qualitative research process from briefing and research design, through fieldwork and analysis, to the presentation of the findings.
Learning outcomes
By the end of the course, delegates should have developed the skills required to:
- understand the brief
- prepare proposals
- understand and apply appropriate research methodologies, including:
- sample design and structure
- fieldwork considerations
- group processes
- group moderating
- projective techniques
- conduct interviews effectively and confidently
- analyse and interpret results
- present and report findings
Who will benefit?
The course will benefit recent entrants to market research with limited practical experience of qualitative research.
Essentials of Qualitative Research