Essentials of Qualitative Research

Course

In London

£ 1,155 + VAT

Description

  • Type

    Course

  • Location

    London

This course enables you to: develop a full understanding of all aspects of the qualitative research process from briefing and research design, through fieldwork and analysis, to the presentation of the findings. Suitable for: The course will benefit recent entrants to market research with limited practical experience of qualitative research.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme


Briefing, design, fieldwork, analysis and presentation - the A-Z of qual


Objective
This course enables you to:
  • develop a full understanding of all aspects of the qualitative research process from briefing and research design, through fieldwork and analysis, to the presentation of the findings.

Learning outcomes
By the end of the course, delegates should have developed the skills required to:
  • understand the brief
  • prepare proposals
  • understand and apply appropriate research methodologies, including:
    • sample design and structure
    • fieldwork considerations
    • group processes
    • group moderating
    • projective techniques
  • conduct interviews effectively and confidently
  • analyse and interpret results
  • present and report findings

Who will benefit?
The course will benefit recent entrants to market research with limited practical experience of qualitative research.

Essentials of Qualitative Research

£ 1,155 + VAT