Driving Customer Insight from Research

The Chartered Institute of Marketing

Training

In London and Cookham

£ 1,160 + VAT

The best Market Analysis courses

See all

See all

Description

  • Type

    Training

  • Level

    Intermediate

A fresh and detailed understanding and interpretation of customer and market data will provide the support needed to develop business strategy.

Customer insight is essential for successful NPD, market positioning, market development and competitive strategy. By understanding the type of information needed, how it can be collected and how then to use it, the organisation can develop a customer focused marketing strategy.

Facilities

Location

Start date

Cookham (Berkshire)
See map
Maidenhead, SL6 9QH

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

As a marketing practitioner do you sometimes wonder how to make sense of the masses of information available nowadays online and how best to relate it to your organisation? Are you expected to take the findings of market research that has been conducted and translate them into meaningful action? This course will help you appreciate how a deeper insight will yield better business decisions. By learning to use a variety of tools as data collection options, you will understand new ways to contribute ideas on new product development, brand identity and/or business expansion.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Interpretation
  • Market
  • Driving
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management
  • Marketing Planning
  • Marketing Communications
  • Marketing Segmentation

Course programme

Learning outcomes
  • Understand the meaning of insight and develop an interpretation relevant to your own organisation.
  • Learn to draw on a wide variety of sources of information to create insight.
  • Review existing information available internally and externally.
  • Understand customer needs, monitor customer satisfaction, measure company performance.
  • Plan a market survey and select appropriate methodologies.
  • Use the customer database to develop insight.
  • Analyse qualitative and quantitative research.
  • Use market information as part of the planning process.
  • Develop a more creative approach to collecting and interpreting customer data.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Driving Customer Insight from Research

£ 1,160 + VAT

The best Market Analysis courses

See all

See all