Essentials of Quantitative Research
Course
In London
Description
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Type
Course
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Location
London
This course enables you to: develop a full understanding of all aspects of the quantitative research process. Suitable for: This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).
Facilities
Location
Start date
Start date
Reviews
Course programme
Data collection, sampling, questionnaire design, analysis and presentation - the A-Z of quant
Objective
This course enables you to:
- develop a full understanding of all aspects of the quantitative research process.
Learning outcomes
By the end of the course, delegates should have developed their understanding of:
- quantitative research and when to use it
- a range of data collection methods
- the fundamentals of sampling
- best practice in questionnaire design
- basic analysis techniques
- special quantitative techniques, e.g. rating, ranking, mean scores
- the fundamentals of statistical reliability and significance tests
- how to explore data and investigate hypotheses
- how to draw conclusions and make recommendations
- how to present and report findings
Who will benefit?
This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).
Essentials of Quantitative Research