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Experience Mapping

4.5
4 reviews
  • Should allow me to better communicate research findings in a productive way
    |
  • Very insightful. Great for organizations looking to improve or innovate services.
    |
  • An excellent intro into methods and how they can be integrated into new project management
    |

Course

In London ()

£ 475 + VAT

Description

  • Type

    Course

  • Duration

    1 Day

- Learn what experience mapping of customer and user journeys is
- Gain an understanding of Experience Mapping Techniques and Principles
- Test your experience journeys with end users
- How to use experience maps as a tool for organisational change.

About this course

In this course, you will learn how to research, capture and analyse experience journeys for customers and users, and then learn how to translate these insights to design improvements. It is evident that researching, mapping and designing for the complete product lifecycle, from initial product awareness to their recycling or service cancellation, is a critical factor in the success of products and services.

Practitioners, Managers, Developers, Designers & Analysts responsible for (new) digital products.

Basic Knowledge of IT products & trends. English Language.

CPD.

Taught by experienced practitioners. Attendance = 6CPD hours.

Response (phone / email) by a trainer within 1 working day.

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Reviews

4.5
excellent
  • Should allow me to better communicate research findings in a productive way
    |
  • Very insightful. Great for organizations looking to improve or innovate services.
    |
  • An excellent intro into methods and how they can be integrated into new project management
    |
100%
4.5
excellent

Course rating

Recommended

Centre rating

Former Student

4.5
25/03/2018
What I would highlight: Should allow me to better communicate research findings in a productive way
What could be improved: .
Would you recommend this course?: Yes

Former Student

4.5
24/03/2018
What I would highlight: Very insightful. Great for organizations looking to improve or innovate services.
What could be improved: .
Would you recommend this course?: Yes

Former Student

4.5
23/03/2018
What I would highlight: An excellent intro into methods and how they can be integrated into new project management
What could be improved: .
Would you recommend this course?: Yes

Former Student

4.5
22/03/2018
What I would highlight: Inspiring and knowledgeable experience; highly recommend to those interested in UX
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Mapping
  • Experience Mapping
  • Personas
  • Interactions
  • Customer Experience
  • User journey
  • UX
  • Research
  • User
  • Innovation Technique

Course programme

What is Experience Mapping?
  • Why would you do an Experience Mapping for user journey and product lifecycles?
  • What kind of people and skills are needed for Experience Mapping?
  • Identify Experience Points in an experience and user journey

Experience Mapping Research

  • User and Customer Research techniques for Experience Mapping
  • User Journey Mapping vs. Customer Journey Mapping
  • User Research, Personas, Task Analysis and Experience Mapping
  • Experience Mapping components including: Goals, Activities, Emotions and Opportunities

Experience Mapping Capture
  • Experience Point Blueprint
  • Visualize Journey Stories
  • Journey & Story Structures
  • Iterating the User Journey
  • Validating an experience map with users & customers

Experience Mapping in the Organisation
  • Best practices in Experience Mapping
  • Sharing the experience, one user journey at a time
  • Experience Mapping as an Innovation Technique
  • How to spark alignment success in the organisation with Experience Mapping

Additional information

On request in-house dates.

Experience Mapping

£ 475 + VAT