Course not currently available
Experience Mapping
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Should allow me to better communicate research findings in a productive way
← | →
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Very insightful. Great for organizations looking to improve or innovate services.
← | →
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An excellent intro into methods and how they can be integrated into new project management
← | →
Course
In London ()
Description
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Type
Course
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Duration
1 Day
- Learn what experience mapping of customer and user journeys is
- Gain an understanding of Experience Mapping Techniques and Principles
- Test your experience journeys with end users
- How to use experience maps as a tool for organisational change.
About this course
In this course, you will learn how to research, capture and analyse experience journeys for customers and users, and then learn how to translate these insights to design improvements. It is evident that researching, mapping and designing for the complete product lifecycle, from initial product awareness to their recycling or service cancellation, is a critical factor in the success of products and services.
Practitioners, Managers, Developers, Designers & Analysts responsible for (new) digital products.
Basic Knowledge of IT products & trends. English Language.
CPD.
Taught by experienced practitioners. Attendance = 6CPD hours.
Response (phone / email) by a trainer within 1 working day.
Reviews
-
Should allow me to better communicate research findings in a productive way
← | →
-
Very insightful. Great for organizations looking to improve or innovate services.
← | →
-
An excellent intro into methods and how they can be integrated into new project management
← | →
Course rating
Recommended
Centre rating
Former Student
Former Student
Former Student
Former Student
Subjects
- Mapping
- Experience Mapping
- Personas
- Interactions
- Customer Experience
- User journey
- UX
- Research
- User
- Innovation Technique
Course programme
- Why would you do an Experience Mapping for user journey and product lifecycles?
- What kind of people and skills are needed for Experience Mapping?
- Identify Experience Points in an experience and user journey
Experience Mapping Research
- User and Customer Research techniques for Experience Mapping
- User Journey Mapping vs. Customer Journey Mapping
- User Research, Personas, Task Analysis and Experience Mapping
- Experience Mapping components including: Goals, Activities, Emotions and Opportunities
Experience Mapping Capture
- Experience Point Blueprint
- Visualize Journey Stories
- Journey & Story Structures
- Iterating the User Journey
- Validating an experience map with users & customers
Experience Mapping in the Organisation
- Best practices in Experience Mapping
- Sharing the experience, one user journey at a time
- Experience Mapping as an Innovation Technique
- How to spark alignment success in the organisation with Experience Mapping
Additional information
Experience Mapping