Extending Moderating Skills

The Market Research Society (MRS)

Course

In London

£ 505 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: extend your moderating skills through the use of more advanced materials and techniques. Suitable for: This course will benefit researchers who already have an understanding of the basic principles of moderating and some experience of conducting group interviews. Delegates participating in this course will have the opportunity to try out new techniques in practice group discussions.

Facilities

Location

Start date

London
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15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme

Moderating Skills
Extending skills and techniques to enrich interview output

Objective
This course enables you to:
  • extend your moderating skills through the use of more advanced materials and techniques.

Learning outcomes
By the end of the course, delegates should:
  • understand how to use stimulus materials for maximum effectiveness
  • manage more advanced stimulus materials effectively
  • understand the principles of the effective use of projective techniques
  • be able to use a range of projective techniques more effectively, including:
    • personification
    • role playing
    • psycho drawing
    • guided fantasy
OPPORTUNITY FOR DELEGATES TO
MODERATE GROUPS OF 'REAL' RESPONDENTS

Who will benefit?
This course will benefit researchers who already have an understanding of the basic principles of moderating and some experience of conducting group interviews. Delegates participating in this course will have the opportunity to try out new techniques in practice group discussions.

See related categories

Extending Moderating Skills

£ 505 + VAT

The best Market Analysis courses

See all

See all