Fashion Marketing

Leeds University Business School

Postgraduate

In Leeds

Price on request

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Description

  • Type

    Postgraduate

  • Location

    Leeds

  • Start date

    Different dates available

This unique degree gives you an insight into the dynamic forces of the fashion industry, alongside the expertise in marketing to spot and promote the next big trend.

You’ll gain an understanding of the aesthetics of design and style in fashion products, as well as consumer behaviour and the role of consumerism in the fashion life cycle. But you’ll also put this into context by studying style, design and taste from an historical and technological perspective, so you can work confidently with trend information to develop and promote new colour and style trends and concepts.

Our combination of compulsory and optional design modules enable you to broaden your study as part of the Leeds Curriculum. You’ll develop your critical thinking and place your work into the wider context of art and design, its history and societal trends.

During the programme your projects could include devising a new brand strategy for a fashion label, trend forecasting or developing ideas for innovative fashion products or an exciting PR campaign. It’s a great way to gain the skills to succeed in a competitive and fast-changing industry.
Specialist resources
Students have access to extensive resources on fashion and textile design, especially for their individual research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history. It’s a fascinating insight into how fashion and the marketplace have changed and continue to evolve.
The University is also home to the Yorkshire Fashion Archive, containing a huge variety of couture, fashion garments and everyday clothing bought and worn by Yorkshire locals throughout the 20th century. ULITA – an archive of international textiles – is also housed on campus to collect, preserve and document textiles and related areas from around the world.

Facilities

Location

Start date

Leeds (North Yorkshire)
Maurice Keyworth Building, The University Of Leeds, LS2 9JT

Start date

Different dates availableEnrolment now open

About this course

Entry requirements
A-level: ABB including an art or design-related subject and not including General Studies or Critical Thinking.
If you don’t have an art or design-related subject but you are taking Media Studies A-level, we may also consider your application if you can explain how your media studies is related to some area of fashion marketing. If you’re taking Business Studies, we may consider your application if you have GCSE or equivalent in Art or Design at a high grade and/or display a creative aptitude in your UCAS application.
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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Forecasting
  • Design
  • Marketing
  • Consumer Behaviour
  • Art design
  • Fashion Marketing
  • Art
  • Advertising
  • Industry
  • Textiles

Course programme

Year 1 will introduce you to the fashion industry, the marketplace and the processes involved in marketing apparel from concept to consumer. You’ll look at everything from design and materials to supply chains, as well as modules covering the key principles of marketing, research and consumer behaviour. Core modules will explore the historical, cultural and technological aspects of art and design to get a clearer sense of how consumer taste evolves.

You’ll build on your knowledge and skills in the following year, working with professional standards and developing your knowledge of fashion promotions, including branding and communications. With a focus on advertising and public relations, you’ll discover trend and colour forecasting and work on written and visual communications.

In your final year, your major project will allow you to plan and execute your own marketing strategy, identifying future trends and developing ideas for new products, branding and promotional campaigns. Beyond this, you’ll have the chance to appreciate issues such as sustainability and brand identity, as well as working collaboratively with colleagues. An individual research project and dissertation will also give you an opportunity to apply the research and creative skills you have gained.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Modules Year 1

Compulsory modules

  • Fundamentals of Imaging 20 credits
  • Fashion Marketing 20 credits
  • Fashion in Context 20 credits
  • Material Culture and Mass Consumption 20 credits
  • Design History: 1900 to the Present day 10 credits
Optional modules
  • Green Design and Sustainability 10 credits
  • Introduction to Photography (Digital) 10 credits
  • Patterns and Culture 10 credits
  • Colour and the Design Process 10 credits
  • Fashion Brand Analysis 10 credits
  • Drawing 1A 10 credits
  • Drawing 1B 10 credits
  • Technologies for Art and Design 10 credits

Year 2

Compulsory modules

  • Research Methods 1: Finding and Using Research Resources 10 credits
  • Research Methods 2: Research, Writing and Dissertation 10 credits
  • Marketing Creativity and Innovation 20 credits
  • Trends and Forecasting 20 credits
  • Fashion Promotions 20 credits
Optional modules
  • Knitted Fabric Technology for Design 10 credits
  • Garment Technology for Knitwear 10 credits
  • Contemporary Art and Memory 10 credits
  • Photography (Digital) 10 credits
  • Class, Taste and Society: Interpreting Designed Objects. 10 credits
  • Fashion Management 10 credits

See related categories

Fashion Marketing

Price on request

The best Fashion Design courses

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