Fast Track Advanced Management Programme

What does this programme cover?

The Fast-Track AMP covers the core components of the Advanced Management Programme in two 5-day modules. It will give you the essential learning and development you need to become a high-performing general manager and covers the key general management topics outlined below:

Module 1: Strategy development; commercial awareness; customer focus; leadership and You.

Module 2: People skills and practices; influence and impact; implementation: making it happen; routes to growth.

What will I learn?

• Understand your role as a leader and how this integrates with the core business functions
• Develop the skills specific to a wider management role, expanding beyond the skills specific to your original role
• Balance sound business capabilities with exceptional people skills
• Develop an overview of the whole business, gaining the confidence to work across the disciplines, adapting flexibly to changing needs.

Who’s it for?
You are probably at mid-career stage. You are a good specialist, but need wider business knowledge to progress on to the next level of management with broader responsibilities.

Our past alumni have come from a range of enterprises, both large and small.

How will my company or organisation benefit?
You will be able to approach your role with the dexterity of a professional manager, balancing marketing, finance and people skills to help your department flourish.

Programme Content

The programme is a blend of core and elective elements so that it can be uniquely tailored to your personal needs and interests.

The programme is a blend of core and elective elements so that it can be uniquely tailored to your personal needs and interests. High levels of tutor contact, coaching and individual support ensure that you achieve your personal development priorities. You will cover the following areas:

Leadership competence and style

• Contemporary models of leadership
• Exploration and analysis of your own personal leadership approaches and style

Leading and working in teams

• The importance of building balanced teams
• Developing, managing and influencing in cross-functional teams

Marketing

• Market segmentation
• Brand Management
• Positioning the product
• Customer focus
• Implementing marketing strategy

Finance

• Using financial information and making it relevant
• Exploring financial data and statements
• Using financial data to make decisions
• Analysing a range of investment appraisal techniques

Managing people and relationships at work

• Managing and motivating a range of people
• Creating flexible styles and approaches
• Motivating others to achieve maximum performance

Personal skills development

• Understanding your leadership style by using the Myers-Briggs Type Indicator
• Receiving feedback on your effectiveness through 360 feedback instruments
• Gaining greater insight into your interpersonal style

Programme Structure

The programme lasts 10 days and is delivered over 2 x 5 day modules. It combines the following elements:

The programme lasts 10 days and combines the following elements:

Tailored learning plan
Using the Ashridge Inventory of Management Skills, a 360° feedback tool, you will create an individual learning plan to meet your development needs. The learning plan forms the basis for your work throughout the programme and your choice of optional sessions.

Business simulation
A group based, practical interactive exercise allows you to practise, assess and develop your skills.

Live management exercises
These include role-plays and outdoor development activities. This gives you practical opportunities to develop leadership and team-working skills and to receive peer and tutor feedback for increased self-awareness and accelerated development.

What makes this programme different?

• This is both a business and a leadership programme with an opportunity to work on real life situations
• You can tailor the programme to your own learning needs
• A computerised business simulation gives you the opportunity to test your knowledge
• Participants from a wide range of cultures, nationalities and business sectors, with whom you work closely, sharing experiences and gaining valuable insight into different business practices
• Access to the Virtual Learning Resource Centre
• Virtual community facility to maintain valuable networks established on the programme
• The inspirational surroundings of Ashridge to stimulate your creativity and your ability to look at things from a different angle!