Finance for Marketing and Sales People

Short course

In Birmingham, Bristol, Edinburgh and 4 other venues

£ 480 VAT inc.

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Description

  • Type

    Short course

  • Level

    Intermediate

  • Location

    At 7 venues

The aim of this 1 day workshop style course is to equip marketing and sales people with the financial knowledge they need to fulfil their role and appreciate how their negotiations affect the financial performance of their company.

Facilities

Location

Start date

Birmingham (West Midlands)
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Landmark, 2 Snow Hill Queensway Birmingham

Start date

JanuaryEnrolment now open
Bristol (Gloucestershire)
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Landmark, 5th Floor, One Temple Quay Temple Back East Bristol

Start date

MarchEnrolment now open
Edinburgh (Midlothian/Edinburghshire)
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Edinburgh Training and Conference Venue 16 St. Mary's Street Edinburgh

Start date

JanuaryEnrolment now open
Leeds (West Yorkshire)
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Otley Road, Leeds LS16 5PS. Weetwood Hall Hotel | Conferences | Events

Start date

NovemberEnrolment now open
London
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&Meetings 150 Minories Aldgate London

Start date

DecemberEnrolment now open
FebruaryEnrolment now open
Manchester (Greater Manchester)
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Cheadle House Cheadle Royal Business Park Cheadle Manchester

Start date

AprilEnrolment now open
Nottingham (Nottinghamshire)
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Village Hotel Club Nottingham Brailsford Way, Chilwell Nottingham

Start date

OctoberEnrolment now open
MarchEnrolment now open
See all (7)

About this course


Understanding how costs may vary with sales
Understanding cash flow forecasts
How to apply ratios and measures of performance
It will make people aware of the financial benefits of their decision making
Give people confidence when negotiating financial aspects of transactions with customers; even the customers finance staff !

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Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 13 years

Subjects

  • Marketing
  • Sales
  • Finance
  • Financial
  • Financial Training
  • Sales Training
  • Loss Account
  • Profit and Loss Account
  • Ratios and measures
  • Fundamentals of costing

Course programme

Finance for Marketing and Sales People - Timetable

9.30 –9.45 Coffee & course objectives

9.45 –10.30 What information is needed:

  • time frame
  • format
  • accuracy

10.30 –11.15 Reading your profit and loss account

  • what it tells you
  • what it doesn’t tell you
  • applying ratios and measures of performance
  • benchmarking against your competitors

11.15 –11.30 Coffee break

11.30 –12.45 Actions to improve profitability

  • fundamentals of costing
  • knowing your break even point
  • understanding how costs may vary with sales
  • key measures of efficiency and productivity
  • identifying your key performance drivers
  • using budgets; dealing with variances

12.45 –13.30 Lunch Break

13.30 –14.30 Understanding your Balance Sheet

  • what it tells you –how much is invested
  • what it doesn’t tell you
  • identifying working capital
  • applying ratios and measures of performance

14.30 –15.30 Managing working capital

  • stock management
  • debtors and credit management
  • creditors and other payments

15.30 –16.15 Managing your cash resources

  • understanding cash flow forecasts
  • profit v. cash

16.15 –16.30 Action plans –what will you do now?

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Finance for Marketing and Sales People

£ 480 VAT inc.