Finance for Marketing and Sales People
Short course
In Birmingham, Bristol, Edinburgh and 4 other venues
Description
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Type
Short course
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Level
Intermediate
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Location
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Duration
1 Day
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Start date
April
other dates
The aim of this 1 day workshop style course is to equip marketing and sales people with the financial knowledge they need to fulfil their role and appreciate how their negotiations affect the financial performance of their company.
Facilities
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About this course
Understanding how costs may vary with sales
Understanding cash flow forecasts
How to apply ratios and measures of performance
It will make people aware of the financial benefits of their decision making
Give people confidence when negotiating financial aspects of transactions with customers; even the customers finance staff !
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 13 years
Subjects
- Marketing
- Sales
- Finance
- Financial
- Financial Training
- Sales Training
- Loss Account
- Profit and Loss Account
- Ratios and measures
- Fundamentals of costing
Course programme
9.30 –9.45 Coffee & course objectives
9.45 –10.30 What information is needed:
- time frame
- format
- accuracy
10.30 –11.15 Reading your profit and loss account
- what it tells you
- what it doesn’t tell you
- applying ratios and measures of performance
- benchmarking against your competitors
11.15 –11.30 Coffee break
11.30 –12.45 Actions to improve profitability
- fundamentals of costing
- knowing your break even point
- understanding how costs may vary with sales
- key measures of efficiency and productivity
- identifying your key performance drivers
- using budgets; dealing with variances
12.45 –13.30 Lunch Break
13.30 –14.30 Understanding your Balance Sheet
- what it tells you –how much is invested
- what it doesn’t tell you
- identifying working capital
- applying ratios and measures of performance
14.30 –15.30 Managing working capital
- stock management
- debtors and credit management
- creditors and other payments
15.30 –16.15 Managing your cash resources
- understanding cash flow forecasts
- profit v. cash
16.15 –16.30 Action plans –what will you do now?
Finance for Marketing and Sales People