Fundamentals of Marketing B2B

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

The best Other Marketing courses

See all

See all

Description

  • Type

    Training

  • Level

    Intermediate

B2B organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Individuals who have direct responsibility for, or involvement in, the marketing of products and services to businesses. It will appeal to experienced B2B marketers and those newly appointed to the marketing function. It will help those within other functions to contribute to marketing strategy. Directors and managers of smaller firms will gain an insight into the value of B2B marketing principles for their situation.

requires specific marketing skills and knowledge that can combine marketing strategy and tactics to successfully develop and deliver differentiated value propositions.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • B2b
  • Marketing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management
  • Marketing Planning
  • Marketing Communications
  • Marketing Segmentation
  • B2B marketing

Course programme

Learning outcomes
  • Application of the concepts and principles of B2B marketing.
  • Segmentation of your customers and positioning your organisation.
  • Understanding your markets and customers.
  • Managing customer relationship management.
  • Building a value proposition.
  • Understanding product, service and channel management.
  • Developing an integrated marketing mix.
  • Identifying current developments in B2B marketing.
  • Understanding the relationship between marketing and sales.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Fundamentals of Marketing B2B

£ 595 + VAT

The best Other Marketing courses

See all

See all