A Masterclass in Marketing and Sales

This one-day workshop will help you teach participants:

• What we mean by the term “marketing.”
• How to use low-cost publicity to get your name known.
• How to develop a marketing plan and a marketing campaign.
• How to use time rather than money to market their company effectively.
• How to perform a SWOT analysis.

Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives. Pre-Assignment Review To begin, participants will review their pre-assignment in small groups. Defining Marketing Next, participants will explore the definition of marketing and other key terms. Recognizing Trends This session will focus on how to determine whether an idea is a trend or a fad. Market Research Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods. Strategies for Success Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful. Mission Statements The first half of the workshop will conclude with a discussion on mission statements. Brochures During this session, participants will critique brochures and develop some guidelines to take back to the office. Trade Shows Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show. Developing a Marketing Plan Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget. Increasing Business This session will share a formula for increasing sales. Saying No to New Business Participants will read an article on why and when they should tell say no to a customer. Advertising Myths Next, participants will explore some advertising myths. Networking Tips To wrap up the day, participants will learn about the keys to successful networking. Workshop Wrap-Up At the end of the course, students will have an opportunity to ask questions and fill out an action plan.