Google AdWords 101 - Building, optimising and managing search campaigns - 1 Day
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The Google AdWords 101 is a very good course. it gave different insights on how to use the technology and what ways it could be used. Showed a lot of useful functionality that will be very helpful. I recommend iVantage with no hesitation.
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I learned a LOT here. I was looking forward to more of the technical aspects. Most of my questions were directly related to this. Great examples, resources and tips on the slide and in discussions as well. In addition to updating the GATC for subdomains, I learned some new things about 404s, a great resources Planet Ocean, as well as the best approach when adding/replacing pages. I was excited to also learn about alternative ways of event tracking. I also got a good introduction to custom variables. Sometimes its hard for me to think of a practical usage example for a non-ecommerce site, but all the stuff I learned from Matt makes this easier.
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Excellent course. Provided great insights to manage and optimize Adwords accounts, and solved many doubts me and my colleagues had on managing our accounts and campaigns.
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Training
In London
Become an expert on Google AdWords in no time!
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Type
Training
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Location
London
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Class hours
6h
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Duration
1 Day
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Start date
Different dates available
Google AdWords 101 is an in-depth, hands-on training day that starts with the fundamentals of Google AdWords, moves-on to defining and understanding key concepts and explores how to structure campaigns, research targeted keywords and write compelling adverts. The feedback we receive suggests that both those new to Google AdWords and, those much more experienced with Google AdWords find the day equally valuable and enlightening.
Facilities
Location
Start date
Start date
About this course
You will end the day feeling confident about how AdWords works, how to create targeted search campaigns based on relevant keyword research, how to create compelling ads and record conversions.
Anyone with a need to run or supervise paid search campaigns.
For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.
A prerequisite of attending the AdWords 201 course is having completed the AdWords 101 course or possessing equivalent knowledge. A prerequisite of attending the Adwords 301 or 302 courses is having completed the AdWords 101 and 201 courses or possessing equivalent knowledge.
ivantage Accredible Digital LinkedIn Certificate.
ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:
- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions
Reviews
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The Google AdWords 101 is a very good course. it gave different insights on how to use the technology and what ways it could be used. Showed a lot of useful functionality that will be very helpful. I recommend iVantage with no hesitation.
← | →
-
I learned a LOT here. I was looking forward to more of the technical aspects. Most of my questions were directly related to this. Great examples, resources and tips on the slide and in discussions as well. In addition to updating the GATC for subdomains, I learned some new things about 404s, a great resources Planet Ocean, as well as the best approach when adding/replacing pages. I was excited to also learn about alternative ways of event tracking. I also got a good introduction to custom variables. Sometimes its hard for me to think of a practical usage example for a non-ecommerce site, but all the stuff I learned from Matt makes this easier.
← | →
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Excellent course. Provided great insights to manage and optimize Adwords accounts, and solved many doubts me and my colleagues had on managing our accounts and campaigns.
← | →
Course rating
Recommended
Centre rating
Former Student
Former Student
Former Student
Former Student
Former Student
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Google AdWords 101
- Search Marketing
- Account structure
- Adwords
- SEO
- Organic Search
- Google Search
- AdWords auction
- Keywords
- Network campaign
Teachers and trainers (1)
Course programme
The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.
Session 1 – Search marketing, account structure, the auction process, quality score, ad rank and creating a new campaign
- Introductions, your objectives and building your action plan
- A brief history of AdWords
- Defining paid search (cpc, ppc & pfp), organic search, structured search and SEO
- Understanding the power of search marketing
- Defining and understanding search, display, remarketing and dynamic remarketing
- Exploring Google search and Google search partners
- Accessing Google AdWords with your Google account
- Understanding accounts, campaigns, adgroups, keywords, ads and landing pages
- Introducing the AdWords auction, ad rank and quality score
- Introducing the perfect keyword, ad and landing page experience
- Introducing micro moments and bid adjustments for time, location and device
- Creating an AdWords search network campaign
- Understanding search campaign settings
Session 2 – Targeting ads, keyword research, keyword match types and ad preview testing
- Targeting ads with location targeting
- Targeting ads with location options
- Targeting ads with ad scheduling
- Targeting ads to devices
- Selecting initial bid strategy
- Selecting initial budget
- Selecting preferred delivery method
- Exploring, understanding and using the AdWords interface
- Exploring, understanding and analysing search metrics
- Exploring, understanding and using columns
- Exploring, understanding and using filters
- Exploring, understanding and using segments
- Researching and targeting keywords
- Introducing keyword match types
- Introducing and using the AdWords keyword planner
- Introducing and using negative keywords
- Exploring and using the ad preview tool
- Finding, diagnosing and solving keyword, ad and landing page issues
Session 3 – Creating compelling text ads and using ad extensions
- Understanding and creating compelling expanded text ads
- Understanding and exploring ad delivery options
- Introducing and understanding the AdWords editorial policy
- Introducing and using ad extensions
- Creating and using sitelinks extensions
- Creating and using callout extensions
- Creating and using structured snippet extensions
- Creating and using call extensions
- Creating and using message extensions
- Creating and using location extensions
- Creating and using affiliate location extensions
- Creating and using affiliate location extensions
- Creating and using price extensions
- Creating and using review extensions
- Using seller ratings extensions
Session 4 – Bidding strategies, conversions, analysis, reporting, user access and billing
- Understanding and setting IP address exclusions
- Introducing standard and portfolio (flexible) bidding strategies
- Introducing manual bidding
- Introducing automated bidding strategies for traffic optimisation
- Understanding, defining and measuring conversions
- Creating and deploying AdWords Conversion Tracking
- Linking Analytics to Adwords
- Importing goals and or E-commerce conversions into AdWords
- Introducing automated bidding strategies for conversion optimisation (Conversion Optimiser)
- Introducing and using bid simulators
- Introducing and using AdWords reporting
- Introducing and reviewing change history
- Understanding and controlling user access
- Understanding and selecting AdWords billing options
- Wrap up, conclusions, your action plan and feedback
Additional information
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302.
Day Class or Masterclass?
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.
What is the training format?
Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.
Google AdWords 101 - Building, optimising and managing search campaigns - 1 Day