Google Adwords: Introduction

Course

In London

£ 89 VAT inc.

Description

  • Type

    Course

  • Location

    London

  • Start date

    Different dates available

This course will show you how to get start with Google AdWords to reach potential customers. It will provide you with an overview of keyword research, conversion tracking and campaign optimization.

Facilities

Location

Start date

London
See map
Keeley Street, Covent Garden, WC2B 4BA

Start date

Different dates availableEnrolment now open

About this course

Use the main features Google Adwords.
Clarify your online marketing goals.
Identify your target audience.
Evaluate appropriate keywords.

No.

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Course programme

An overview of Google Adwords.
Understand how AdWords fits into your internet marketing plan
Campaigns, AdGroups, Adverts
Location, time based and demographic targeting.
Choosing effective keywords.
Understand AdWords reports.

Each student has their own computer. The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.

Additional information

Other Internet related courses, i.e. Google analytics: introduction, introduction to online marketing, Search Engine Optimisation. General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00. See the course guide for term dates and further details

Google Adwords: Introduction

£ 89 VAT inc.