Google Analytics 101

About Analytics 101

Analytics 101 is the first in our series of Google Analytics seminars, and introduces you to the basics of web analytics and how to use Google Analytics to gain insights into your website visitors, where they are coming from and what they are doing on your site, which will help you make business decisions based on real data, not opinion.

Who should attend?
This course is suitable if you are already actively involved in online marketing, either as a marketer, a data analyst or web developer. It is also ideal for marketing or agency managers who have to apply online marketing and website analytics insights in order to develop business plans. Google Analytics administrator access is required.

How will I benefit?
This course will arm you with the knowledge you need to convey the importance of web analytics to your managers and colleagues, and how by using your analytics to gain insights into user behaviour, you can make changes that will improve the overall performance and profitability of your digital marketing.