IBM Digital Analytics and Marketing Center On-Demand Learning Modules
Course
In London
Description
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Type
Course
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Location
London
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Start date
Different dates available
IBM Digital Analytics and Marketing Center On-Demand Learning Modules Training CourseThis curriculum consists of a collection of multiple on-demand training modules for the Digital Analytics product suite and IBM Marketing Center. Each module is topic and application specific and can be completed at your own pace. New modules are added on a regular basis and participants are encouraged to visit the library on a monthly basis for updates.If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.http://www.ibm.com/training/terms
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Web
Course programme
Session 1: Getting Started
- Getting Started with IBM Digital Analytics
- Creating Dashboards and Workbooks
- Effective Troubleshooting
- Enterprise Analytics
Session 2: Analyzing Site Metrics, Content and Product Performance
- Top Line Metrics
- Action Ready Reports
- Event and Content Analysis
- Product Performance
- Demographics and Systems
Session 3: Utilizing Marketing Reports
- Marketing Channels
- Marketing Channels Attribution Reports
- Marketing Programs and Attribution Logic
- Mobile Analytics
- Natural Search Report
- Inbound Link Analysis
- Site Promotions Report
- Referring Sites Report
Session 4: Pathing and Enterprise Dashboard
- Creating and Analyzing Paths
- Enterprise Dashboard
Session 5: Tagging
- Tools and Tagging Fundamentals
- Fundamentals of Tagging
- Best Practices for Flash Tagging
- Tagging Best Practices to Optimize Marketing Tracking
Session 6: Explore
- Digital Analytics Explore
- Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
- Digital Analytics Explore: Flat List Reports
- IBM Digital Analytics Impression Attribution
- IBM Lifecycle
- IBM Segmentation
Session 7: Marketing Tactics
- IBM AdTarget
- IBM Digital Recommendations
- IBM LIVEmail
- IBM Search Marketing: Part 1 : Analyze
- IBM Search Marketing: Part 2 Campaign and Bid Management
- IBM Digital Analytics for Social Media
Session 8: Additional Applications
- Monitor
- Benchmark
- IBM Import
- WebSphere Commerce
Session 9: IBM Marketing Center
- IBM Marketing Center
- IBM Marketing Center V2
Session 10: Digital Data Exchange
- Digital Data Exchange: General Tagging
- Digital Data Exchange: Advanced Tagging
- The Digital Data Exchange API
Additional information
Expenses
IBM Digital Analytics and Marketing Center On-Demand Learning Modules