Google Analytics
Short course
In Manchester
Description
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Type
Short course
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Location
Manchester
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Duration
1 Day
Discover how to boost your business with Google Analytics, why you might not need more traffic, how to configure your Google Analytics to increase conversion rates, Google Analytics tips that improve enquiries AND increase your conversion rate, and much more on this Analytics training 'small group' workshop. Suitable for: Marketing Managers. Marketing Executives. Business Owners. Online Marketers. Any individual or team responsible for converting traffic into profits
Facilities
Location
Start date
Start date
Reviews
Teachers and trainers (1)
Carl Duncker
Facilitator
Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.
Course programme
Google Analytics Course Structure
The Google Analytics course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of Google Analytics.
Course Overview
Why Google Analytics is the essential innovation in conversion marketing
- Business benefits of Pay per Click (PPC) search advertising
- Basics of Google Adwords
- How Google Adwords works in principle
How to identify your most effective strategy for Analytics
- Brochureware' websites
- Lead generation websites
- E-commerce websites
Exploring the Google Analytics dashboard
- Viewing data in charts, graphs and numbers
- How to view date ranges meaningfully
Configuring Google Analytics Profiles
- Creating your Google Analytics account
- Successful tracking code installation
- How to create and measure meaningful goals
- How to create a filter
Using Google Analytics To Understand Your Customers
- Discovering where your visitors come from and who they are
- How to increase your conversions with web Analytics
- How to reduce your 'bounce rate' and raise turnover
- How to encourage visitors to explore to visit more pages
- How to improve conversion rates by solving compatability issues
Using Google Analytics to Improve AdWords Performance
- Correct configuration for Google Analytics and AdWords campaigns
- Making use of the AdWords Campaigns reports
- Identifying your most important improvement areas
- Reduce your AdWords spend by identifying strong performing keywords
- Improving conversion rates by tracking Ad Positions and their performance
- Analysing landing page performance
Google Analytics and offline marketing campaign measurement
- How to configure Analytics to measure the performance of traditional marketing
- How to assess the success of your 'offline' spend using Analytics
Unique Benefits To Google Analytics Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors
Google Analytics