Google Analytics

Short course

In Manchester

Price on request

Description

  • Type

    Short course

  • Location

    Manchester

  • Duration

    1 Day

Discover how to boost your business with Google Analytics, why you might not need more traffic, how to configure your Google Analytics to increase conversion rates, Google Analytics tips that improve enquiries AND increase your conversion rate, and much more on this Analytics training 'small group' workshop. Suitable for: Marketing Managers. Marketing Executives. Business Owners. Online Marketers. Any individual or team responsible for converting traffic into profits

Facilities

Location

Start date

Manchester (Greater Manchester)
See map
6th Floor, 8 Exchange Quay, M5 3EJ

Start date

On request

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Reviews

Teachers and trainers (1)

Carl Duncker

Carl Duncker

Facilitator

Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.

Course programme

Google Analytics Course Structure

The Google Analytics course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of Google Analytics.

Course Overview

Why Google Analytics is the essential innovation in conversion marketing

  • Business benefits of Pay per Click (PPC) search advertising
  • Basics of Google Adwords
  • How Google Adwords works in principle

How to identify your most effective strategy for Analytics

  • Brochureware' websites
  • Lead generation websites
  • E-commerce websites

Exploring the Google Analytics dashboard

  • Viewing data in charts, graphs and numbers
  • How to view date ranges meaningfully

Configuring Google Analytics Profiles

  • Creating your Google Analytics account
  • Successful tracking code installation
  • How to create and measure meaningful goals
  • How to create a filter

Using Google Analytics To Understand Your Customers

  • Discovering where your visitors come from and who they are
  • How to increase your conversions with web Analytics
  • How to reduce your 'bounce rate' and raise turnover
  • How to encourage visitors to explore to visit more pages
  • How to improve conversion rates by solving compatability issues

Using Google Analytics to Improve AdWords Performance

  • Correct configuration for Google Analytics and AdWords campaigns
  • Making use of the AdWords Campaigns reports
  • Identifying your most important improvement areas
  • Reduce your AdWords spend by identifying strong performing keywords
  • Improving conversion rates by tracking Ad Positions and their performance
  • Analysing landing page performance

Google Analytics and offline marketing campaign measurement

  • How to configure Analytics to measure the performance of traditional marketing
  • How to assess the success of your 'offline' spend using Analytics

Unique Benefits To Google Analytics Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors

Google Analytics

Price on request