Advanced Email Marketing

The Chartered Institute of Marketing

Short course

In Manchester and London

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Beginner

You will leave with a knowledge of the latest tools, testing techniques and reporting methodolgies to improve results in every aspect of your campaign, from data collection and sign up, to analytics analysis and reporting. Organisations will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line. Suitable for: Marketers looking to improve the results of their email marketing by going beyond the basics.

Facilities

Location

Start date

London
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24 Eversholt Street, NW1 1AD

Start date

On request
Manchester (Greater Manchester)
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Start date

On request

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Reviews

Course programme

Course review:

Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to issues like spam, changes in how we use email and the fast changing digital environment.

This course offers an advanced and practical guide to getting the most from email campaigns using the latest techniques and tools.

Course content

  • Email marketing in perspective.
  • The latest email marketing tools.
  • Data collection for email marketing.
  • CRM integration.
  • Email and social media.
  • Segmentation for better results.
  • Version testing.
  • Landing page optimisation.
  • Analytics and email marketing.

See related categories

Advanced Email Marketing

£ 550 + VAT

The best Internet Marketing courses

See all

See all