MSc Data Analytics & Marketing (CIM) - BLENDED LEARNING

As well as exploring a range of specialist marketing subjects in this Data Analytics & Marketing Master's Degree, you will delve into the processes behind sourcing, analysing and communicating data. Learning how this data can provide useful insights to result in knowledge-driven decisions and strategic marketing plans will be beneficial to your business in today’s data-driven marketing landscape.

Studying this Blended Learning course with Arden University, you’ll be able to practically apply your knowledge to your workplace as you learn, as you only need to commit to part-time seminars over two years, attending classes 1 evening every fortnight.at one of our study centres in London, Manchester or Birmingham.

Blended Learning provides you with the ultimate flexibility to progress your learning alongside your work and other life commitments, so you can continue to work and earn while you study. And with its Chartered Institute of Marketing (CIM) accreditation, this Master's programme will help prepare you to progress to a senior marketing position.

Modules

• Strategic Marketing
• International Marketing
• Mastering Metrics
• Digital Strategy
• Data Handling and Decision Making
• Data Visualisation and Interpretation
• Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having the Chartered Institute of Marketing (CIM) accreditation mean to me?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

• Case study
• Exam
• Reports
• Research Proposal
• Dissertation

To support your development and ensure you are on the right track with your Blended Learning studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.