Google Analytics: An Introduction

Delivery method
Classroom based, maximum 5 delegates

Course description
[b]Introduction[/b]
• Web analytics introduction
• How Google Analytics works
• The installation procedure
• Creating new profiles
• Granting access to other users
• The Google Analytics tracking code
• User management
• Administering Google Analytics

[b]Tracking online activities[/b]
• Tracking entry points
• Tracking exit links
• Enable e-commerce tracking Advanced configuration
• Why should you create multiple profiles?
• Goals and funnel paths
• Using filters
• Creating filters

[b]Advanced configuration[/b]
• Why should you create multiple profiles?
• Goals and funnel paths
• Using filters
• Creating filters

Suitable for
A course designed to teach you to use Google Analytics' powerful, features that allow you to view and analyse your website traffic and marketing effectiveness.

Requirements
You need no previous experience to attend this course.