High-Impact tender and sales-proposal writing
Short course
Inhouse
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
Writing a tender or bid is a key part of winning new business. Proposals have the potential to act as a 'silent salesforce', working hard to move you closer to a sale even while you're busy pursuing other opportunities. Yet many people see it as a chore an obstacle between the 'real' work of meeting the client and closing the sale. Suitable for: Aimed at anybody writing or contributing to proposals, competitive bids and other sales documents.
Reviews
Course programme
What people say
"Wendy was a very enthusiastic tutor and kept my attention all day - especially after lunch." Nigel Hutson
"Wendy was excellent!" Suzy Kitcher
"I enjoyed the course and hope to benefit from it." Ian Wright
Learning outcomes
This one-day course will show you how to:
- set a clear objective
- build a logical structure
- get your key messages across
- focus on the 'win' themes use executive summaries to sell to decision makers
- write persuasively at all times
- manage multiple contributions
- choose an appropriate style
- address your readers' needs
- establish and build rapport
- write confidently and clearly, for impact
- construct sound, clear sentences
- use punctuation logically and helpfully
- be sure of your grammar
- choose a clear, consistent layout
- use graphics to draw readers in
- leave a positive last impression.
Special features
- Pre-course writing analysis identifies the areas you need to work on.
- Small group training ensures you get individual attention.
- Tailored training so that examples and exercises feel relevant to you.
- Follow-up support with bi-monthly reminders of key skills, and free telephone and email support for one year.
Additional information
Students per class: 8
High-Impact tender and sales-proposal writing