Description
When I started my freelance copywriting business way back in 1991, I had zero experience as a copywriter. I had no clients, I had no samples, and I had not written a single word of promotional copy, ever, for anyone. And yet within a few weeks of starting out, I was earning money as a freelance copywriter.That was twenty-six years ago. Today, getting started is even easier. And even harder.I've worked as a freelance copywriter and as a staff copywriter at ad agencies. I have written in all of the channels: offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide. I've written copy for some of the top agencies in the world, including Blitz, Cossette, J. Walter Thompson and Leo Burnett.I got married, bought a house, and raised two kids on my freelance copywriting salary alone. In case you're wondering, I've been teaching copywriting since 1995.What you'll learnWelcome to Freelance Copywriter in a Week. This course teaches you how to start a freelance copywriting business in a week. I teach you the steps I took to get started. And I teach you the lessons I learned along the way as I freelanced for businesses, agencies and non-profit organizations in North America and around the world. At the end of this course, you’ll know how to launch your freelance copywriting business in seven days. Learn seven proven steps to get started as a freelance copywriterThis course is divided into seven sections, each one corresponding to a day of the week. On day one, you create your portfolio. I tell you why you need a portfolio, what you need in your portfolio, and how to create an effective portfolio from scratch.
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On day two, you brand yourself y set themselves apart from competing copywriters, and plenty...
Course programme
Day 1: Build Your Portfolio
2 lectures 12:35
Get hired even though you have zero experience
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
How to build your portfolio
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
Day 1: Build Your Portfolio
2 lectures 12:35
Get hired even though you have zero experience
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
How to build your portfolio
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
Get hired even though you have zero experience
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
Get hired even though you have zero experience
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
Get hired even though you have zero experience
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
Get hired even though you have zero experience
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability.
How to build your portfolio
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
How to build your portfolio
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
How to build your portfolio
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
How to build your portfolio
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
You don't need experience or clients or education to start earning good money as a copywriter. All you need is a good book. In the advertising business, your "book" is your portfolio of your work. Your book showcases your copywriting ability. Here are some things to bear in mind about those samples.
Day 2: Brand Yourself
3 lectures 20:21
Name your company
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
Build your website
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
Brand your email
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
Day 2: Brand Yourself
3 lectures 20:21
Name your company
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
Build your website
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
Brand your email
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
Name your company
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
Name your company
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
Name your company
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
Name your company
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
When you start a freelance copywriting business, you’re doing just that—starting a business. To be in business, you have to call your business something. Here are some tips for creating a name for your new copywriting business.
Build your website
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
Build your website
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
Build your website
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
Build your website
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
You don't need your own website to make money as a freelance copywriter. You can create a profile on Upwork dot com and Freelancer dot com, and get paying clients that way. But if you want to position yourself as a professional, and if you want to earn six figures as a copywriter, you need your own website. Your website doesn't have to be fancy. It just has to answer the questions that potential clients have when visiting the websites of freelance copywriters.
Brand your email
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
Brand your email
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
Brand your email
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
Brand your email
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
No one will take you seriously if you have a Gmail address. Gmail positions you as an amateur. Same goes for Hotmail and Yahoo addresses. Branded email positions you as an established professional.
Day 3: Choose Your Ideal Client
2 lectures 09:41
Decide which type of client you want to write for
Many new freelance copywriters think far too hard about what they want to write, and not long enough about who they want to write it for. But more important than what you write is who you write it for. When you're starting out as a freelance copywriter, you have no clients. You can specialize all you want, but if you don't get clients, you'll go broke. So first, decide who you want to write for, then decide what you want to write.
Look for three things in a perfect client
There are three primary markets for copywriting services: businesses, agencies, and non-profits. Once you have decided on the market you want to work with, decide what your ideal client looks like. That client must meet three criteria.
Day 3: Choose Your Ideal Client.
2 lectures 09:41
Decide which type of client you want to write for
Many new freelance copywriters think far too hard about what they want to write, and not long enough about who they want to write it for. But more important than what you write is who you write it for. When you're starting out as a freelance copywriter, you have no clients. You can specialize all you want, but if you don't get clients, you'll go broke. So first, decide who you want to write for, then decide what you want to write.
Look for three things in a perfect client
There are three primary markets for copywriting services: businesses, agencies, and non-profits. Once you have decided on the market you want to work with, decide what your ideal client looks like. That client must meet three criteria.
Decide which type of client you want to write for
Many new freelance copywriters think far too hard about what they want to write, and not long enough about who they want to write it for. But more important than what you write is who you write it for. When you're starting out as a freelance copywriter, you have no clients. You can specialize all you want, but if you don't get clients, you'll go broke. So first, decide who you want to write for, then decide what you want to write.
Decide which type of client you want to write for
Many new freelance copywriters think far too hard about what they want to write, and not long enough about who they want to write it for. But more important than what you write is who you write it for. When you're starting out as a freelance copywriter, you have no clients. You can specialize all you want, but if you don't get clients, you'll go broke. So first, decide who you want to write for, then decide what you want to write.
Decide which type of client you want to write for
Many new freelance copywriters think far too hard about what they want to write, and not long enough about who they want to write it for ...